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    v1.0.28
    OpenPayerNPI Medicare & MedicaidMarcus Bickford
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    Marcus Bickford — Billing Profile & Reimbursement Data

    NPI 1285070722 · La Crosse, WI · Diagnostic Radiology Physician

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    Marcus Bickford is a diagnostic radiology physician provider located in La Crosse, Wisconsin. This profile covers 29 Medicare and 0 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeIndividual
    OrganizationMarcus Bickford
    Address1836 South Ave
    CityLa Crosse
    StateWI
    ZIP54601
    TaxonomyDiagnostic Radiology Physician
    NPI EnumeratedMay 10, 2013

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicare$41.1K
    Medicaid$0

    Medicare: Total Revenue Breakdown by CPT/HCPCS Code

    Medicare revenue breakdown by CPT/HCPCS procedure code.

    View: Bar Chart1 / 2

    Medicare: Complete Services Breakdown

    The CPT/HCPCS codes generating the most Medicare revenue for this provider.

    29 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    78815PET and CT scans are both standard imaging tools that allow doctors to evaluate the location and metabolic actions of tumors or cancer inside the body before beginning an active treatment regimen.…160$80$13.4K
    77080The provider performs an imaging procedure, called dual–energy X–ray absorptiometry (DXA), of one or more bony areas on the trunk to determine the bone mineral density (BMD) and whether the patient…570$10$5.1K
    74177The provider performs computed tomography of the abdomen and pelvis with contrast material to diagnose the cause of abdominal or pelvic pain or other abnormalities of the internal organs.50$60$3.3K
    78816The patient is injected with a radiopharmaceutical tracer called FDG (fluoro–deoxyglucose, a radioactive substance containing glucose) about one hour before the imaging is scheduled to begin. The…20$90$2K
    20610In this procedure, the provider inserts a needle through the skin of a patient and into a major joint or bursa and then uses the syringe attachment to the needle to remove fluid or he may inject a…50$30$1.5K
    72197In this diagnostic procedure, the provider performs magnetic resonance imaging (MRI) of the pelvis first without using contrast and again after injecting contrast material.20$70$1.4K
    77081Dual energy X–ray absorptiometry (DXA) is a method that providers use to measure the amount of minerals per unit area of bone, referred to as bone mineral density (BMD). Bone is made up of various…150$10$1.3K
    70450The provider performed computed tomography, or CT scanning, of the head or brain, without contrast. He performs the procedure to diagnose any brain or intracranial abnormalities.40$30$1.1K
    77002The provider uses fluoroscopic guidance to place a needle for biopsy, aspiration, injection, or localization of a device to detect any lesions in any area of the body, except for the spine, or to…50$20$920
    93880Duplex scanning of arteries for the evaluation of blood flow is a type of non–invasive vascular diagnostic process. A physician can visualize and selectively assess the flow patterns of peripheral…30$30$880

    Showing 1–10 of 29

    Medicare: Competitive Analysis & Benchmarks

    How this provider's Medicare billing volume and revenue compare to other providers nationally and within its state, across 29 CPT/HCPCS codes.

    View: State1 / 2

    Full comparison — all codes billed, vs. state median

    29 rows

    CPT/HCPCS CodeRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    788151217030$260$15.5K
    78816163020$280$10.2K
    74177400550100$70$8.5K
    70450454530120$30$4.6K
    7417645650040$60$3.4K
    7125044246050$40$3.2K
    2061036481040$40$3.1K
    721977011030$80$3K
    7049629932030$60$2.6K
    7049831032030$60$2.5K

    Showing 1–10 of 29

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with Marcus Bickford, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Gundersen Lutheran Medical Center IncWIGeneral Acute Care Hospital$0$74.3M
    Somc Medical Care Foundation, Inc.OHFamily Medicine Physician$0$25.3M
    Tomah Memorial Hospital IncWICritical Access Hospital$0$16M
    Mercy Health System CorporationWIMulti-Specialty Clinic/Center$0$13.2M
    Black River Health IncWICritical Access Hospital$0$13M
    Gundersen Clinic LtdWIClinic/Center$0$10.1M
    Vernon Memorial Healthcare, Inc.WICritical Access Hospital$0$9M
    Moundview Memorial Hospital & Clinics, IncWICritical Access Hospital$0$8.9M
    Prairie Du Chien Memorial Hospital Association IncWICritical Access Hospital$0$6.9M
    Memorial Hospital Of BoscobelWICritical Access Hospital$0$5.4M

    Nearby Providers

    Other providers in the same ZIP code as Marcus Bickford, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    County Of La CrosseWICommunity/Behavioral Health Agency$0$85M
    Mayo Clinic Health System-southwest Wisconsin Region, Inc.WIGeneral Acute Care Hospital$0$13.4M
    Mayo Clinic Health System-southwest Wisconsin Region, Inc.WIMulti-Specialty Clinic/Center$0$8.8M
    Riverfront Activities Center IncWIDevelopmentally Disabled Services Day Training Agency$0$7.2M
    La Crosse County Human ServicesWICommunity/Behavioral Health Agency$0$3.3M
    School District Of La CrosseWILocal Education Agency (LEA)$0$2.8M
    Gundersen Lutheran Medical Center, Inc.WIAir Ambulance$0$2M
    Chileda Institute, IncWIIntellectual and/or Developmental Disabilities Residential Treatment Facility$0$1.9M
    Driftless Recovery Services, Inc.WIMental Health Clinic/Center (Including Community Mental Health Center)$0$1.4M
    Paula GillWIHematology & Oncology Physician$997.3K$0

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicare Revenue by CPT/HCPCS Code
    Claims Volume vs. Wisconsin Distribution
    Marcus Bickford — 1 of 25 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Wisconsin