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    OpenPayerNPI Medicare & MedicaidGundersen Lutheran Medical Center Inc
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    Gundersen Lutheran Medical Center Inc — Billing Profile & Reimbursement Data

    NPI 1376593442 · La Crosse, WI · General Acute Care Hospital

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    Gundersen Lutheran Medical Center Inc is a general acute care hospital provider located in La Crosse, Wisconsin. This profile covers 0 Medicare and 737 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationGundersen Lutheran Medical Center Inc
    Address1910 South Ave
    CityLa Crosse
    StateWI
    ZIP54601
    TaxonomyGeneral Acute Care Hospital
    NPI EnumeratedMay 11, 2006

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$74.3M
    Medicare$0

    Key Findings

    GUNDERSEN LUTHERAN MEDICAL CENTER INC shows effectively single‑payer activity in the dataset: there is no Medicare billing on file while reported Medicaid revenue totals $74.3M, and the provider’s NPI has been enumerated since 2006-05-11 (~20 years ago), indicating long-standing operations focused on Medicaid reimbursement. This makes Medicaid the dominant revenue stream for analysis and benchmarking.

    Revenue is highly concentrated in ambulatory evaluation-and-management services: the precomputed top three Medicaid codes (99214, 99213, 99215) together account for 51.5% of total Medicaid revenue. Individually, 99214 generated $11.3M (23.7%), 99213 generated $9.8M (20.5%), and 99215 generated $3.5M (7.3%), signaling that outpatient/office visit E/M coding is the primary driver of reported Medicaid dollars.

    The provider’s code mix points to a hybrid acute-hospital plus high-volume outpatient clinic operation: beyond the top office E/M codes, Medicaid revenues include hospital outpatient clinic visits (G0463, $2.6M, 5.4%), high-acuity ED care (99285, $2M, 4.2%), and substantial infusion services (96361 $2.1M, 4.4%; 96365 $558.4K, 1.2%; 96366 $607.6K, 1.3%). This pattern is consistent with a General Acute Care Hospital that delivers both emergency and ambulatory specialty services alongside infusion and procedural treatments.

    State-level competitive standing is dominant for the headline E/M volumes: 99214 ranks #7 of 1628 providers in-state (100th percentile, labeled an "extreme outlier, far above typical state volume"), 99213 ranks #6 of 1755 (100th percentile, "extreme outlier"), and 99215 ranks #2 of 349 (100th percentile, "extreme outlier"). Those rank/percentile positions indicate this provider is a major statewide hub for established-patient outpatient visits under Medicaid.

    Laboratory and diagnostic throughput is also a distinguishing feature: the electrolyte panel 80051 is $1M (2.2%) and ranks #1 of 56 providers in-state (100th percentile, another "extreme outlier"), surgical pathology 88305 generated $818.5K (1.7%) and ranks #4 of 194 (98th percentile, "extreme outlier"), and definitive drug testing G0483 produced $1.3M (2.7%) and ranks #3 of 16 (87th percentile). These positions suggest unusually large in-house lab and pathology volume relative to peers statewide.

    Emergency department and hospital-ED level coding reinforce significant urgent-care capacity: the hospital ED code G0383 generated $483.5K (1.0%) and ranks #1 of 7 providers in-state (100th percentile, "notably above typical state volume"), while ED E/M levels 99285, 99284, and 99283 all appear on the top list with notable rank percentiles. Together these entries corroborate a substantial ED footprint that complements the high outpatient visit volumes.

    Service breadth extends into specialty clinics and behavioral health: ophthalmology code 92014 produced $1.6M (3.3%) and ranks #3 of 413 (100th percentile, "extreme outlier"), behavioral health short-term residential H0018 produced $1.3M (2.8%) and ranks #6 of 41 (88th percentile, "typical, unremarkable volume"), and J0585 botulinum toxin injections contributed $449K (0.9%) and ranks #5 of 32 (87th percentile). This mix indicates the hospital’s Medicaid portfolio includes specialty outpatient clinics and some non-hospital residential behavioral health services in addition to core hospital care.

    The dataset flags both extreme outliers and typical volumes across services: several high-revenue E/M and lab codes carry the explicit label "extreme outlier" or "100th percentile," while other commonly billed items such as IV fluid infusion 96361 (20.9K claims, $2.1M, 4.4%) and certain drug-testing and infusion codes are described as "typical, unremarkable volume" or "notably above typical." Analysts should treat the provider as a statewide leader in outpatient E/M and certain diagnostics while recognizing that some ancillary service volumes fall within expected ranges for high-volume hospital systems.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    737 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    99214The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the…198,680$60$11.3M
    99213The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a low level of medical decision making, and/or the…204,330$50$9.8M
    99215The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a high level of medical decision making, and/or the…47,120$70$3.5M
    G0463Hospital outpatient clinic visit for assessment and management of a patient108,250$20$2.6M
    96361The provider administers intravenous, or IV, fluids with electrolytes through an already established intravenous route for each additional hour to treat more severe dehydration.20,880$100$2.1M
    99285The provider sees a patient for an emergency department visit involving evaluation and management (E/M). The visit involves a high level of medical decision making.38,770$50$2M
    92014An ophthalmologist sees an established patient for a comprehensive level eye examination. Generally, a patient is considered to be "established" if the same physician, or any physician in the group…30,160$50$1.6M
    U0003Infectious agent detection by nucleic acid (dna or rna); severe acute respiratory syndrome coronavirus 2 (sars-cov-2) (coronavirus disease [covid-19]), amplified probe technique, making use of high…21,180$70$1.5M
    H0018Behavioral health; short-term residential (non-hospital residential treatment program), without room and board, per diem7,670$170$1.3M
    G0483Drug test(s), definitive, utilizing (1) drug identification methods able to identify individual drugs and distinguish between structural isomers (but not necessarily stereoisomers), including, but…24,280$50$1.3M

    Showing 1–10 of 737

    • More pages

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other Wisconsin providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. Wisconsin median

    737 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    H0018Behavioral health; short-term residential (non-hospital residential treatment program), without room and board, per diem6401,130$660$2.3M
    H2012Behavioral health day treatment, per hour31508,810$110$2.2M
    96361The provider administers intravenous, or IV, fluids with electrolytes through an already established intravenous route for each additional hour to treat more severe dehydration.81403,200$160$1.1M
    G0483Drug test(s), definitive, utilizing (1) drug identification methods able to identify individual drugs and distinguish between structural isomers (but not necessarily stereoisomers), including, but…320760$110$1M
    99283The provider sees a patient for an emergency department visit involving evaluation and management (E/M). The visit involves a low level of medical decision making.573601,550$70$614.4K
    99284The provider sees a patient for an emergency department visit involving evaluation and management (E/M). The visit involves a moderate level of medical decision making.27430760$60$484.6K
    J0178Injection, aflibercept, 1 mg510660$500$479.6K
    L1833Knee orthosis, adjustable knee joints (unicentric or polycentric), positional orthosis, rigid support, prefabricated, off-the shelf31070$190$457.8K
    J0585Injection, onabotulinumtoxina, 1 unit530550$240$428.8K
    99282The provider sees a patient for an emergency department visit involving evaluation and management (E/M). The visit involves a straightforward level of medical decision making.701901,790$90$390.9K

    Showing 1–10 of 737

    • More pages

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with Gundersen Lutheran Medical Center Inc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Mercy Health System CorporationWIMulti-Specialty Clinic/Center$0$13.2M
    Gundersen Clinic LtdWIClinic/Center$0$10.1M
    Moundview Memorial Hospital & Clinics, IncWICritical Access Hospital$0$8.9M
    Palmer Lutheran Health Center, IncIARural Health Clinic/Center$0$6M
    Memorial Hospital Of BoscobelWICritical Access Hospital$0$5.4M
    Tri-county Memorial Hospital, Inc.WICritical Access Hospital$0$4.1M
    Peter BrachaFLRetina Specialist (Ophthalmology) Physician$4M$0
    St. Joseph's Health Services, Inc.WICritical Access Hospital$0$3.9M
    Palmer Lutheran Health Center, Inc.IARural Health Clinic/Center$0$3.5M
    Gundersen Lutheran Medical Center, Inc.WIAir Ambulance$0$2M

    Nearby Providers

    Other providers in the same ZIP code as Gundersen Lutheran Medical Center Inc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    County Of La CrosseWICommunity/Behavioral Health Agency$0$85M
    Mayo Clinic Health System-southwest Wisconsin Region, Inc.WIGeneral Acute Care Hospital$0$13.4M
    Mayo Clinic Health System-southwest Wisconsin Region, Inc.WIMulti-Specialty Clinic/Center$0$8.8M
    Riverfront Activities Center IncWIDevelopmentally Disabled Services Day Training Agency$0$7.2M
    La Crosse County Human ServicesWICommunity/Behavioral Health Agency$0$3.3M
    School District Of La CrosseWILocal Education Agency (LEA)$0$2.8M
    Chileda Institute, IncWIIntellectual and/or Developmental Disabilities Residential Treatment Facility$0$1.9M
    Driftless Recovery Services, Inc.WIMental Health Clinic/Center (Including Community Mental Health Center)$0$1.4M
    Paula GillWIHematology & Oncology Physician$997.3K$0
    Cindy CalderonWIOphthalmology Physician$897.7K$4.1K

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. Wisconsin Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. Wisconsin Distribution
    Gundersen Lutheran Medical Center Inc — 14 of 25 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Wisconsin