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    OpenPayerNPI Medicare & MedicaidPrimary Health Choice, Inc.
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    Primary Health Choice, Inc. — Billing Profile & Reimbursement Data

    NPI 1851539126 · Lumberton, NC · Community/Behavioral Health Agency

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    Primary Health Choice, Inc. is a community/behavioral health agency provider located in Lumberton, North Carolina. This profile covers 0 Medicare and 13 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationPrimary Health Choice, Inc.
    Address4701 Fayetteville Rd
    CityLumberton
    StateNC
    ZIP28358
    TaxonomyCommunity/Behavioral Health Agency
    NPI EnumeratedJanuary 26, 2009

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$93.3M
    Medicare$0

    Key Findings

    PRIMARY HEALTH CHOICE, INC. is a community/behavioral health agency based in Lumberton, NC that has been NPI-enumerated since 2009-01-26 (~17 years ago). Its billed activity is overwhelmingly Medicaid-centric with Total Medicaid revenue of $93.3M and no Medicare billing on file, making it effectively a single-payer (Medicaid) operation in the claims data provided.

    Revenue is highly concentrated: the precomputed top 3 Medicaid codes account for 98.1% of this provider's total Medicaid revenue. The dominant codes are T2013 (70.4% of Medicaid revenue), T2012 (22.5%), and S5150 (5.2%), indicating a narrow set of services drive nearly all reported receipts.

    The code mix points to a waiver/habilitation-focused business model: T2013 (Habilitation, educational, waiver; per hour) and T2012 (Habilitation, educational; waiver, per diem) together make up the great majority of revenue, which implies the organization primarily delivers long‑duration community habilitation and waiver services rather than typical Medicare-covered medical or acute care. S5150 (Unskilled respite care, not hospice; per 15 minutes) as the third-largest code confirms additional emphasis on caregiver respite and support services within the waiver population.

    PRIMARY HEALTH CHOICE is a dominant statewide provider for its top habilitation code: T2013 generated $65.7M in revenue, 379.5K claims at $173 avg paid/claim, and ranks #4 of 185 providers in-state (98th percentile; described as an extreme outlier and far above typical state volume). T2012 also shows outsized scale with $21M in revenue, 120K claims at $175 avg paid/claim, ranking #7 of 110 providers in-state (94th percentile; notably above typical state volume).

    S5150 (65.7K claims, $74 avg paid/claim, $4.9M revenue) ranks #5 of 168 providers in-state (98th percentile; notably above typical state volume), reinforcing that this provider is among the very largest state-level suppliers of respite care in addition to habilitation. Those three codes together place the organization in a concentrated leadership position for waiver-related community services within North Carolina.

    A range of other Medicaid codes are present but are de minimis relative to the top three: examples include S5125 (3.7K claims, $173 avg, $640.1K revenue, 0.7% of total — rank #298 of 399, typical volume), 99509 (3K claims, $170 avg, $515.3K revenue, 0.6% — rank #1197 of 1450, typical volume), and H2022 (1.3K claims, $281 avg, $364.5K revenue, 0.4% — rank #144 of 216, typical volume). These smaller lines (and other listed codes such as H2015, T1019, and Q3014) indicate ancillary services are billed but constitute only a tiny share of overall Medicaid revenue.

    From a payer‑mix and business risk perspective, the absence of Medicare billing combined with extreme concentration in a few waiver/habilitation codes implies revenue sensitivity to state Medicaid policy, waiver eligibility, and reimbursement changes; any material change to rates or authorization rules for T2013 or T2012 could have outsized impact on the organization's financial base. Analysts should treat the provider as highly specialized in Medicaid waiver habilitation and respite services rather than a diversified multi‑payer health services provider.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    13 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    T2013Habilitation, educational, waiver; per hour379,490$170$65.7M
    T2012Habilitation, educational; waiver, per diem119,990$180$21M
    S5150Unskilled respite care, not hospice; per 15 minutes65,670$70$4.9M
    S5125Attendant care services; per 15 minutes3,700$170$640.1K
    99509A home health provider, such as a registered nurse, or a non nursing practitioner, visits a patient to provide help with activities of daily living, or ADLs, and self care.3,030$170$515.3K
    H2022Community-based wrap-around services, per diem1,300$280$364.5K
    H2015Comprehensive community support services, per 15 minutes920$150$142K
    T1019Personal care services, per 15 minutes, not for an inpatient or resident of a hospital, nursing facility, icf/mr or imd, part of the individualized plan of treatment (code may not be used to identify…280$170$47.6K
    T1017Targeted case management, each 15 minutes110$340$37.5K
    90837In this service, the provider performs psychotherapy, a series of technique for treating the psychiatric disorders of the patient. The treatment session typically lasts for a minimum of 53 minutes or…150$70$10.2K

    Showing 1–10 of 13

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other North Carolina providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. North Carolina median

    13 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    T2013Habilitation, educational, waiver; per hour419029,090$150$9.1M
    T2012Habilitation, educational; waiver, per diem711021,340$180$6.1M
    H2022Community-based wrap-around services, per diem1442203,330$290$3.3M
    S5125Attendant care services; per 15 minutes29840015,030$100$3M
    H2015Comprehensive community support services, per 15 minutes21925010,060$130$2.4M
    99509A home health provider, such as a registered nurse, or a non nursing practitioner, visits a patient to provide help with activities of daily living, or ADLs, and self care.1,1971,45023,320$50$2.3M
    T1019Personal care services, per 15 minutes, not for an inpatient or resident of a hospital, nursing facility, icf/mr or imd, part of the individualized plan of treatment (code may not be used to identify…65802,380$160$1.8M
    T1017Targeted case management, each 15 minutes1982201,700$150$1.3M
    H0045Respite care services, not in the home, per diem82804,450$100$993.7K
    S5150Unskilled respite care, not hospice; per 15 minutes51704,310$80$958.4K

    Showing 1–10 of 13

    Nearby Providers

    Other providers in the same ZIP code as Primary Health Choice, Inc., ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Children's Health Of Carolina, PANCPediatrics Physician$0$90.4M
    A Primary Choice, Inc.NCIn Home Supportive Care Agency$0$71.2M
    Southeastern Regional Medical CenterNCGeneral Acute Care Hospital$0$28.8M
    Southeastern Integrated CareNCFamily Medicine Physician$0$23.9M
    Charles GrahamNCPersonal Care Attendant$0$23.9M
    Speech Solutions IncNCSpeech-Language Pathologist$0$19.2M
    Stephens Outreach Center, IncNCCommunity/Behavioral Health Agency$0$17.4M
    A Primary ChoiceNCIn Home Supportive Care Agency$0$15.6M
    Premier Behavioral Services IncNCCommunity/Behavioral Health Agency$0$14.6M
    Aaa HomecareNCHome Health Agency$0$12M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. North Carolina Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. North Carolina Distribution
    Primary Health Choice, Inc. — 2 of 13 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — North Carolina