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    OpenPayerNPI Medicare & MedicaidA Primary Choice, Inc.
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    A Primary Choice, Inc. — Billing Profile & Reimbursement Data

    NPI 1326288937 · Lumberton, NC · In Home Supportive Care Agency

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    A Primary Choice, Inc. is a in home supportive care agency provider located in Lumberton, North Carolina. This profile covers 0 Medicare and 2 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationA Primary Choice, Inc.
    Address4701 Fayetteville Rd
    CityLumberton
    StateNC
    ZIP28358
    TaxonomyIn Home Supportive Care Agency
    NPI EnumeratedFebruary 23, 2009

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$71.2M
    Medicare$0

    Key Findings

    A PRIMARY CHOICE, INC. is effectively a single-payer Medicaid operator with no Medicare billing on file; its entire recorded lifetime revenue is $71.2M in Medicaid and there is no corresponding Medicare revenue to compare against. The absence of Medicare activity indicates the organization’s patient mix and service contract focus are centered on Medicaid populations and programs.

    The provider’s Medicaid revenue is highly concentrated: the top 3 Medicaid codes account for 100.0% of total Medicaid revenue, with S5125 alone representing $68.6M (96.3% of Medicaid revenue). This concentration indicates the business is primarily structured around a narrow set of services rather than a diversified procedure mix.

    Service-line implications from the top codes point to in-home personal care operations. S5125 (Attendant care services; per 15 minutes) and S5150 (Unskilled respite care, not hospice; per 15 minutes) are direct-care, non-skilled home support services, implying the provider’s core operations are hands-on attendant and respite care delivered in community or home settings rather than clinic- or facility-based clinical procedures.

    Competitive standing in North Carolina is pronounced for the dominant code: the provider ranks #1 of 399 statewide for S5125 and is described as an extreme outlier in volume, placing it in the 100th percentile and well above typical state volume for attendant care services. For S5150 the provider ranks #13 of 168 (93rd percentile), which is a strong but more typical participation level for unskilled respite care.

    Volume and billing patterns suggest scale and operational capacity in attendant care: 601.5K claims for S5125 with an average paid/claim of $114 supports the $68.6M revenue attributed to that code, demonstrating sustained high-volume delivery of 15-minute attendant care units rather than occasional or episodic billing. This pattern is consistent with organizations that provide regular, scheduled in-home attendant services to a sizable Medicaid caseload.

    Tenure is long enough to establish continuity: the NPI was enumerated on 2009-02-23 (~17 years ago), indicating the organization has been operating under its current NPI for well over a decade, which supports the plausibility of accumulated Medicaid revenue and the development of a dominant market position for S5125 in-state.

    From a risk and operational viewpoint, the extreme concentration in a single code (S5125 at 96.3% of Medicaid revenue) implies the provider’s financial performance and utilization metrics will be highly sensitive to policy, rate, or utilization changes affecting attendant care reimbursement. Any payer program changes targeting attendant or personal care services would disproportionately affect this entity’s revenue.

    Although the provider shows exceptional dominance for S5125 within North Carolina, its lack of Medicare billing means it does not participate in the Medicare market; analysts should treat this entity as a Medicaid-focused in-home supportive care agency when benchmarking against peers and when building network or utilization models.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    2 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    S5125Attendant care services; per 15 minutes601,520$110$68.6M
    S5150Unskilled respite care, not hospice; per 15 minutes37,670$70$2.6M

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other North Carolina providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. North Carolina median

    2 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    S5125Attendant care services; per 15 minutes140015,030$100$3M
    S5150Unskilled respite care, not hospice; per 15 minutes131704,310$80$958.4K

    Nearby Providers

    Other providers in the same ZIP code as A Primary Choice, Inc., ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Primary Health Choice, Inc.NCCommunity/Behavioral Health Agency$0$93.3M
    Children's Health Of Carolina, PANCPediatrics Physician$0$90.4M
    Southeastern Regional Medical CenterNCGeneral Acute Care Hospital$0$28.8M
    Southeastern Integrated CareNCFamily Medicine Physician$0$23.9M
    Charles GrahamNCPersonal Care Attendant$0$23.9M
    Speech Solutions IncNCSpeech-Language Pathologist$0$19.2M
    Stephens Outreach Center, IncNCCommunity/Behavioral Health Agency$0$17.4M
    A Primary ChoiceNCIn Home Supportive Care Agency$0$15.6M
    Premier Behavioral Services IncNCCommunity/Behavioral Health Agency$0$14.6M
    Aaa HomecareNCHome Health Agency$0$12M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. North Carolina Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. North Carolina Distribution
    A Primary Choice, Inc. — 1 of 2 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — North Carolina