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    OpenPayerNPI Medicare & MedicaidWilliam Rhoades
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    William Rhoades — Billing Profile & Reimbursement Data

    NPI 1750692703 · Adrian, MI · Retina Specialist (Ophthalmology) Physician

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    William Rhoades is a retina specialist (ophthalmology) physician provider located in Adrian, Michigan. This profile covers 12 Medicare and 0 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeIndividual
    OrganizationWilliam Rhoades
    Address1801 W Maumee St
    CityAdrian
    StateMI
    ZIP49221
    TaxonomyRetina Specialist (Ophthalmology) Physician
    NPI EnumeratedJune 24, 2010

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicare$1.9M
    Medicaid$0

    Key Findings

    WILLIAM RHOADES is a retina specialist (Ophthalmology) with an NPI enumerated 2010-06-24 (~16 years ago) and $1.9M in lifetime Medicare revenue. There is no Medicaid billing on file, making the provider effectively a single-payer (Medicare) biller at scale in the available data set.

    Revenue is highly concentrated in a small set of injection and evaluation services: the top 3 Medicare codes by revenue account for 88.6% of this provider's total Medicare revenue, with J0178 generating $1.4M (70.5%), J2778 generating $196.2K (10.1%), and 92014 generating $156.7K (8.0%). This concentration indicates that a very large share of Medicare income is driven by anti-VEGF drug administration and high-volume established eye examinations.

    The code mix is consistent with a medical-retina practice that runs a high-volume intravitreal injection program: J0178 has 2K claims with an average paid/claim of $684 and J2778 has 1.1K claims with an average paid/claim of $180, while 67028 (intravitreal injection procedure) appears with 1.2K claims and $108.7K in revenue. High utilization of imaging and evaluation codes — 92134 with 2.3K claims ($62.7K) and 92014 with 1.9K claims ($156.7K) — supports a workflow centered on frequent monitoring plus regular injection visits.

    Competitive standing is mixed by code: J0178 ranks #537 of 3204 (83th percentile; typical, unremarkable volume), and J2778 ranks #402 of 1208 (67th percentile; typical, unremarkable volume), indicating the provider is a solid but not dominant national participant for anti-VEGF drugs. By contrast, 92014 ranks #305 of 35415 (99th percentile; extreme outlier, far above typical national volume) and 92134 ranks #775 of 26868 (97th percentile; extreme outlier, far above typical national volume), signaling unusually high volume of established comprehensive exams and retinal imaging relative to national peers.

    Operationally, the pairing of very high volumes for 92014 and 92134 with heavy J0178 use implies a patient panel that requires frequent follow-up and imaging — typical for chronic retinal diseases such as AMD or diabetic macular edema that require recurring anti-VEGF therapy. The presence of 67028 (1.2K claims, $108.7K, 5.6% of Medicare revenue) underscores that injections are often performed as discrete ocular procedures rather than solely bundled visits.

    Payer exposure is concentrated: all reported revenue is Medicare ($1.9M) and there is no Medicaid activity to diversify payer mix. This lack of Medicaid billing on file means reimbursement and patient access risk should be evaluated primarily through the Medicare lens for this provider.

    The provider’s coding breadth includes additional retina-specific procedures at modest levels (for example, 67228 with 38 claims and $9.4K revenue, ranked #146 of 648, 77th percentile; and 92235 with 85 claims and $8.2K revenue, ranked #710 of 2192, 67th percentile). These entries indicate the practice performs some laser and angiographic services in addition to injections and imaging, consistent with a comprehensive retina specialty practice rather than a narrow procedure-only operation.

    Medicare: Total Revenue Breakdown by CPT/HCPCS Code

    Medicare revenue breakdown by CPT/HCPCS procedure code.

    View: Bar Chart1 / 2

    Medicare: Complete Services Breakdown

    The CPT/HCPCS codes generating the most Medicare revenue for this provider.

    12 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    J0178Injection, aflibercept, 1 mg2,010$680$1.4M
    J2778Injection, ranibizumab, 0.1 mg1,090$180$196.2K
    92014An ophthalmologist sees an established patient for a comprehensive level eye examination. Generally, a patient is considered to be "established" if the same physician, or any physician in the group…1,890$80$156.7K
    67028The provider injects a medication into the vitreous chamber of the eye as an isolated procedure or a separate procedure unrelated to any other procedure being performed on the eye.1,250$90$108.7K
    92134The provider performs computerized diagnostic imaging of the retina in the posterior segment (back part) of the eye, interprets the data, and provides a report. The service may be on one or both eyes.2,320$30$62.7K
    92004The provider performs a comprehensive level ophthalmological evaluation of a new patient and initiates a diagnostic and treatment program for one or more visits.140$100$13.7K
    J3590Unclassified biologics160$70$11.2K
    67228In retinopathy, tiny new vessels grow profusely and fibrous tissue proliferates in between the layers of the retina, which may extend into the optic nerve and vitreous, clear gel that fills the space…40$250$9.4K
    92235The provider uses a special dye, fluorescein that causes the blood vessels in the one or both eyes to stand out in photographic images taken with the use of multiframe timing, or serial images, taken…90$100$8.2K
    99214The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the…60$90$4.7K

    Showing 1–10 of 12

    Medicare: Competitive Analysis & Benchmarks

    How this provider's Medicare billing volume and revenue compare to other providers nationally and within its state, across 12 CPT/HCPCS codes.

    View: State1 / 2

    Full comparison — all codes billed, vs. state median

    12 rows

    CPT/HCPCS CodeRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    J017814110680$690$630.2K
    J27782050730$180$240.5K
    6702826160440$90$57.6K
    J35903680140$80$19.6K
    9201421,080100$80$14.8K
    992149,71615,47080$80$11.4K
    922352410040$100$7.8K
    921341482060$30$7.1K
    6722853030$250$6.7K
    920042769030$90$4.2K

    Showing 1–10 of 12

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with William Rhoades, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Associated Retinal Consultants, PCMIOphthalmology Physician$0$21.1M
    Sandeep RandhawaMIRetina Specialist (Ophthalmology) Physician$7M$0
    Scott PendergastOHRetina Specialist (Ophthalmology) Physician$6M$0
    Ramon LeeILRetina Specialist (Ophthalmology) Physician$4M$8.5K
    Jeremy WolfeMIRetina Specialist (Ophthalmology) Physician$3.7M$0
    Christianne WaCARetina Specialist (Ophthalmology) Physician$3.5M$0
    Douglas CovertMIRetina Specialist (Ophthalmology) Physician$3.2M$0
    Nathan FarleyMIRetina Specialist (Ophthalmology) Physician$3M$0
    Surendar PurohitMIRetina Specialist (Ophthalmology) Physician$2.9M$0
    Scott SneedMIRetina Specialist (Ophthalmology) Physician$2.8M$0

    Nearby Providers

    Other providers in the same ZIP code as William Rhoades, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Renaissance Community HomesMIMental Illness Community Based Residential Treatment Facility$0$84.9M
    Lenawee Community Mental Health AuthorityMICommunity/Behavioral Health Agency$0$32M
    Emma L. Bixby Medical CenterMIGeneral Acute Care Hospital$0$18.4M
    Hospice Of Lenawee, Inc.MICommunity Based Hospice Care Agency$0$9M
    Goodwill Industries Of Southeastern Michigan, Inc.MICommunity/Behavioral Health Agency$0$6.6M
    4m Monroe Medical Services PLLCMIEmergency Medicine Physician$0$6.4M
    Jlc Care ServicesMIIn Home Supportive Care Agency$0$6M
    Mccullough, Vargas, & Associates, Inc.MIAddiction (Substance Use Disorder) Counselor$0$5.7M
    City Of AdrianMILand Ambulance$317.7K$1.3M
    Lawrence DesjarlaisMIDermatology Physician$346.4K$0

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicare Revenue by CPT/HCPCS Code
    Claims Volume vs. Michigan Distribution
    William Rhoades — 3 of 12 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Michigan