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    OpenPayerNPI Medicare & MedicaidRobbie Shoots
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    Robbie Shoots — Billing Profile & Reimbursement Data

    NPI 1639305378 · Las Cruces, NM · Diagnostic Radiology Physician

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    Robbie Shoots is a diagnostic radiology physician provider located in Las Cruces, New Mexico. This profile covers 73 Medicare and 4 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeIndividual
    OrganizationRobbie Shoots
    Address5657 Calle De Paradise
    CityLas Cruces
    StateNM
    ZIP88011
    TaxonomyDiagnostic Radiology Physician
    NPI EnumeratedJune 9, 2009

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicare$597.6K
    Medicaid$10.1K

    Key Findings

    ROBBIE SHOOTS’s billing profile is heavily concentrated in diagnostic breast imaging: the two highest‑revenue Medicare codes are 77067 (6.6K claims, $238.2K revenue, 42.4% of Medicare revenue) and 77063 (6.3K claims, $176.1K revenue, 31.4% of Medicare revenue), supplemented by focused breast ultrasound 76642. Those three Medicare codes together account for 77.9% of this provider’s total Medicare revenue, indicating the operation functions primarily as a high‑volume mammography/tomosynthesis and breast ultrasound service line.

    Top‑line payer mix is effectively Medicare‑dominated: lifetime Medicare revenue is $597.6K while Medicaid revenue is $10.1K, so the provider’s overall volume and dollars are overwhelmingly from Medicare. At the same time Medicaid activity mirrors the Medicare service mix — Medicaid top codes are 77067, 77063 and 76642 — but at a much smaller scale, with the top three Medicaid codes representing 95.2% of Medicaid revenue.

    On national competitive standing for mammography, this provider is an exceptional high‑volume outlier: 77067 and 77063 both rank #3 nationally and are labeled “100th percentile; extreme outlier,” and 76642 ranks #1 of 9096 providers (100th percentile; extreme outlier). Those rank placements indicate this provider is a dominant national performer on screening mammography and tomosynthesis volume, running far above typical national volumes for those codes.

    By contrast, the provider’s position within the New Mexico Medicaid market is modest for the same mammography codes: Medicaid ranks for 77067 and 77063 are in the 17th percentile in‑state and described as “typical, unremarkable volume.” This split — national dominance on Medicare volumes but only modest in‑state Medicaid positioning — suggests the provider’s high throughput is concentrated in Medicare beneficiaries or referral streams rather than broad Medicaid penetration.

    Beyond breast imaging, the provider bills a range of diagnostic imaging codes at materially lower levels: examples include 76536 (head/neck ultrasound; $10.9K, 1.9% of Medicare revenue) and 93880 (arterial duplex; $9.3K, 1.7% of Medicare revenue). These secondary lines (abdominal and vascular ultrasound, limited CTs) indicate some service breadth that supports general diagnostic imaging needs, but these procedures each contribute small single‑digit percentages of Medicare revenue compared with mammography.

    Reimbursement context shows payer and procedure differences in average paid per claim: for Medicare the top codes are paid at $36 (77067) and $28 (77063, 76642) per claim, while Medicaid average paid/claim is higher for the same mammography codes ($43 for 77067 and $34 for 77063). Those listed averages suggest different reimbursement relationships by payer and are relevant for margin analysis and contracting discussions.

    Operational scale and throughput are substantial for the principal services: the provider reported 6.6K claims for 77067 and 6.3K claims for 77063 on Medicare, supporting the characterization of a high‑volume mammography center rather than a low‑volume general radiology practice. Coupled with an NPI enumeration date of 2009-06-09 (~17 years ago), the data indicate an established operation with sustained high mammography throughput.

    The extreme concentration of revenue in a narrow set of breast imaging codes (top three Medicare codes = 77.9% of Medicare revenue) creates business dependence on mammography and related ultrasound/biopsy services; similarly, the top three Medicaid codes make up 95.2% of Medicaid revenue. For payers and network planners, that concentration signals where contracting leverage, capacity planning, and referral relationships will have the greatest operational impact, while the very low absolute Medicaid revenue ($10.1K) highlights limited Medicaid exposure.

    Medicare: Total Revenue Breakdown by CPT/HCPCS Code

    Medicare revenue breakdown by CPT/HCPCS procedure code.

    View: Bar Chart1 / 2

    Medicare: Complete Services Breakdown

    The CPT/HCPCS codes generating the most Medicare revenue for this provider.

    73 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    77067The provider takes two X–ray views of each breast for routine screening and may use specially designed computer software to help identify any potential abnormalities within the images; the software…6,620$40$238.2K
    77063The provider captures three dimensional images of the breast using X–rays at various angles for routine checkup. He checks for the presence of any abnormality within the breasts. Tomosynthesis…6,290$30$176.1K
    76642In this procedure, the provider performs a focused ultrasound of one breast on a limited area. The procedure includes documentation of the images.840$30$23.4K
    77066The provider performs X–ray imaging on both breasts in a patient with a lump or suspected cancer and may use specially designed computer software to help identify or diagnose potential abnormalities…550$40$19.2K
    G0279Diagnostic digital breast tomosynthesis, unilateral or bilateral (list separately in addition to 77065 or 77066)640$20$14K
    76536The provider performs real–time ultrasound examination of the soft tissues of the head and neck and records and saves the images for later review.550$20$10.9K
    93880Duplex scanning of arteries for the evaluation of blood flow is a type of non–invasive vascular diagnostic process. A physician can visualize and selectively assess the flow patterns of peripheral…320$30$9.3K
    76770A retroperitoneal ultrasound is a noninvasive procedure used to assess the body parts within the abdomen (i.e.Kidneys, urinary bladder, and aorta). This particular code is used when the ultrasound is…320$30$8.6K
    19083Under ultrasound guidance, the provider takes breast tissue percutaneously from a single lesion for biopsy. He may place a localization device at the same time.60$120$7.1K
    77065The provider performs X–ray imaging on one breast in a patient with a known lump or suspected cancer and may use specially designed computer software to help identify or diagnose potential…230$30$6.5K

    Showing 1–10 of 73

    • More pages

    Medicare: Competitive Analysis & Benchmarks

    How this provider's Medicare billing volume and revenue compare to other providers nationally and within its state, across 73 CPT/HCPCS codes.

    View: State1 / 2

    Full comparison — all codes billed, vs. state median

    73 rows

    CPT/HCPCS CodeRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    77067170180$70$37.2K
    77063170170$40$18.5K
    7704972050$210$12.9K
    7417794130120$80$12.5K
    1908312020$290$8.2K
    76641930100$70$8.1K
    72148548040$90$6.2K
    93970119040$70$5.9K
    7045076120160$30$5.6K
    7706615040$70$5.5K

    Showing 1–10 of 73

    • More pages

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    4 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    77067The provider takes two X–ray views of each breast for routine screening and may use specially designed computer software to help identify any potential abnormalities within the images; the software…110$40$4.9K
    77063The provider captures three dimensional images of the breast using X–rays at various angles for routine checkup. He checks for the presence of any abnormality within the breasts. Tomosynthesis…110$30$3.8K
    76642In this procedure, the provider performs a focused ultrasound of one breast on a limited area. The procedure includes documentation of the images.20$50$910
    76830The provider performs a transvaginal ultrasound to assess the reproductive organs, that is, the uterus, fallopian tubes, ovaries, cervix, and vagina in a female patient.10$40$480

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other New Mexico providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. New Mexico median

    4 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    77067The provider takes two X–ray views of each breast for routine screening and may use specially designed computer software to help identify any potential abnormalities within the images; the software…4550980$110$253.9K
    76830The provider performs a transvaginal ultrasound to assess the reproductive organs, that is, the uterus, fallopian tubes, ovaries, cervix, and vagina in a female patient.5960450$70$116.6K
    77063The provider captures three dimensional images of the breast using X–rays at various angles for routine checkup. He checks for the presence of any abnormality within the breasts. Tomosynthesis…3540890$40$99.4K
    76642In this procedure, the provider performs a focused ultrasound of one breast on a limited area. The procedure includes documentation of the images.2230160$70$74.9K

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with Robbie Shoots, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Columbus Radiology CorpOHDiagnostic Radiology Physician$0$49.9M
    Sonoran Radiology LtdAZVascular & Interventional Radiology Physician$0$33.4M
    Gila Regional Medical CenterNMCritical Access Hospital$0$33.3M
    Singleton Associates PATXDiagnostic Radiology Physician$0$16.2M
    Sierra Vista HospitalNMCritical Access Hospital$0$15.5M
    Mercy Health System CorporationWIMulti-Specialty Clinic/Center$0$13.2M
    Mark LeFLDiagnostic Radiology Physician$10.7M$0
    April LopezTXFamily Nurse Practitioner$6.7M$0
    Upland Hills Health, Inc.WICritical Access Hospital$0$6.5M
    Amir BaluchFLAnesthesiology Physician$6.4M$0

    Nearby Providers

    Other providers in the same ZIP code as Robbie Shoots, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Mountain Shadows Home Care Services, IncNMHome Health Agency$0$92.9M
    Las Cruces Medical Center LLCNMGeneral Acute Care Hospital$0$86.8M
    Addus Healthcare, Inc.NMIn Home Supportive Care Agency$0$81.1M
    Phc-las Cruces IncNMGeneral Acute Care Hospital$0$64.8M
    Las Cruces Physician Services LLCNMOrthopaedic Surgery Physician$0$62.9M
    Multicultural Evaluation & Consultation Associates LLCNMEarly Intervention Provider Agency$0$59.3M
    Quality Life Services, LLCNMSpecialist$0$44.9M
    Las Cruces Physician Practices, LLCNMFamily Medicine Physician$0$22.8M
    Southwest Emergency Medical Associates Of Nm PCNMEmergency Medicine Physician$0$20.3M
    Milagro De Vida Community Services LLCNMIntellectual and/or Developmental Disabilities Community Based Residential Treatment Facility$0$20.2M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicare Revenue by CPT/HCPCS Code
    Claims Volume vs. New Mexico Distribution
    Robbie Shoots — 11 of 25 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — New Mexico
    Medicaid Revenue by Year vs. New Mexico Providers
    0 of 1 year billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. New Mexico Distribution
    Robbie Shoots — 0 of 4 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — New Mexico