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    OpenPayerNPI Medicare & MedicaidGuidance Center Of Lea County, Inc
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    Guidance Center Of Lea County, Inc — Billing Profile & Reimbursement Data

    NPI 1740211333 · Hobbs, NM · Community/Behavioral Health Agency

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    Guidance Center Of Lea County, Inc is a community/behavioral health agency provider located in Hobbs, New Mexico. This profile covers 0 Medicare and 34 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationGuidance Center Of Lea County, Inc
    Address920 W Broadway St
    CityHobbs
    StateNM
    ZIP88240
    TaxonomyCommunity/Behavioral Health Agency
    NPI EnumeratedJuly 5, 2006

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$38.2M
    Medicare$0

    Key Findings

    GUIDANCE CENTER OF LEA COUNTY, INC operates as a Medicaid-focused community/behavioral health agency: its top billed services are coordinated care fees and intensive community behavioral interventions (notably G9001, G9003 and H2017), supported by activity in medication management and psychotherapy codes. The mix of large coordinated-care payments (G9001/G9003) together with high-volume per-15-minute rehabilitation codes (H2017, H2015, H2010) indicates an operating model built around managed-care coordination plus time-based psychosocial and medication services.

    Revenue is highly concentrated: the provider reports $38.2M of Medicaid revenue with the precomputed top three Medicaid codes accounting for 77.7% of that total; specifically G9001 ($14.8M, 38.9%), G9003 ($9.8M, 25.7%) and H2017 ($5M, 13.1%). This concentration signals heavy reliance on coordinated-care payment constructs and a single service cluster for the majority of cash flow.

    The payer mix is effectively single-payer Medicaid: Total Medicare revenue is listed as none and all reported lifetime revenue is $38.2M from Medicaid, so the organization’s financial exposure and strategic positioning are strongly tied to Medicaid policy, rates, and managed-care arrangements. That absence of Medicare billing makes the provider particularly sensitive to state Medicaid reimbursement changes and care-management contracting.

    GUIDANCE CENTER is a leading in-state provider for coordinated care fees and psychosocial rehabilitation: G9003 ranks #1 of 5 providers in-state (100th percentile; notably above typical state volume for this code), G9001 ranks #2 of 18 (94th percentile; notably above typical state volume for this code), and H2017 ranks #3 of 31 (93th percentile; notably above typical state volume for this code). These ranks identify the center as a major statewide player for risk-adjusted coordinated-care payments and high-volume psychosocial rehab services.

    Claim volumes and payment amounts show an operational emphasis on both scale and higher-rate risk-adjusted care: G9001 totaled 52.8K claims at $281 avg paid/claim while G9003 totaled 5K claims at $1984 avg paid/claim, and H2017 recorded 26.1K claims at $192 avg paid/claim. The combination of very high claim counts for G9001 and substantial per-claim payments for G9003 suggests the center delivers broad care-management services augmented by higher-acuity, risk-adjusted coordinated-care encounters.

    Beyond the top three, the provider shows above-typical state presence across several ancillary behavioral-health services—H2010 ranks #2 of 14 (92th percentile), 90832 ranks #10 of 285 (97th percentile), H0038 ranks #3 of 54 (96th percentile), and 90863 ranks #3 of 51 (96th percentile). This spread indicates operational breadth across medication management, shorter psychotherapy sessions, peer/self-help services, and psychopharmacologic follow-up, reinforcing a comprehensive community-behavioral service line rather than a single narrow program.

    Telehealth and substance-use program activity are present but represent a smaller share of revenue: Q3014 (telehealth originating site) generated 3.2K claims for $77.3K revenue and H0015 (intensive outpatient substance-abuse services) produced 6.2K claims for $710.1K revenue. These figures show the center delivers telehealth and addiction-treatment modalities alongside its core coordinated-care and rehabilitation services, but they do not drive the revenue base.

    The provider has established tenure in the market, with an NPI enumerated on 2006-07-05 (~20 years ago), and its reported $38.2M Medicaid lifetime revenue plus top-code rankings support characterization as a long-standing, high-volume Medicaid behavioral-health provider in New Mexico. That longevity combined with concentrated, high-ranking code activity suggests institutional relationships with state Medicaid managed-care constructs and sustained demand for its coordinated-care and psychosocial services.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    34 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    G9001Coordinated care fee, initial rate52,810$280$14.8M
    G9003Coordinated care fee, risk adjusted high, initial4,950$1,980$9.8M
    H2017Psychosocial rehabilitation services, per 15 minutes26,050$190$5M
    H2015Comprehensive community support services, per 15 minutes15,330$100$1.6M
    H2010Comprehensive medication services, per 15 minutes19,650$60$1.2M
    90837In this service, the provider performs psychotherapy, a series of technique for treating the psychiatric disorders of the patient. The treatment session typically lasts for a minimum of 53 minutes or…11,450$100$1.2M
    90832In this service, the provider performs psychotherapy, a series of techniques for treating the psychiatric disorders of the patient. The treatment session with the patient typically lasts for anywhere…14,720$50$780.2K
    H0015Alcohol and/or drug services; intensive outpatient (treatment program that operates at least 3 hours/day and at least 3 days/week and is based on an individualized treatment plan), including…6,230$110$710.1K
    T1026Intensive, extended multidisciplinary services provided in a clinic setting to children with complex medical, physical, mental and psychosocial impairments, per hour6,440$110$701.9K
    H0038Self‑help/peer services, per 15 minutes15,250$40$610.2K

    Showing 1–10 of 34

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other New Mexico providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. New Mexico median

    34 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    G9001Coordinated care fee, initial rate220730$320$4M
    G9003Coordinated care fee, risk adjusted high, initial110880$1,770$3.1M
    H0015Alcohol and/or drug services; intensive outpatient (treatment program that operates at least 3 hours/day and at least 3 days/week and is based on an individualized treatment plan), including…26504,480$150$2.7M
    H2015Comprehensive community support services, per 15 minutes151202,640$150$1.2M
    H2017Psychosocial rehabilitation services, per 15 minutes3303,760$140$1.1M
    H2012Behavioral health day treatment, per hour31010,480$110$924K
    Q3014Telehealth originating site facility fee43180620$160$546.7K
    99214The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the…7069601,010$90$490K
    T1026Intensive, extended multidisciplinary services provided in a clinic setting to children with complex medical, physical, mental and psychosocial impairments, per hour320840$160$425.3K
    97153A technician, supervised by a physician or other qualified healthcare professional, administers adaptive behavior treatments that target conditions such as developmental disabilities associated with…510830$190$386.4K

    Showing 1–10 of 34

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with Guidance Center Of Lea County, Inc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Lynette BrownUTFamily Nurse Practitioner$100.7K$0
    Rebecca ChavezNMFamily Nurse Practitioner$8.5K$0

    Nearby Providers

    Other providers in the same ZIP code as Guidance Center Of Lea County, Inc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Miracle Home Health Care, Inc.NMHome Health Agency$0$29.4M
    American Medical Group Inc.NMGeneral Practice Physician$0$25.7M
    Lin-mar Inc.NMIn Home Supportive Care Agency$0$18.2M
    Leaders IndustriesNMDevelopmentally Disabled Services Day Training Agency$0$15.1M
    Alteon Health New Mexico LLCNMEmergency Medicine Physician$0$12M
    Lea Regional Hospital LLCNMGeneral Acute Care Hospital$0$10.6M
    Covenant Hospital HobbsNMGeneral Acute Care Hospital$0$10.1M
    Family Hospice, Ltd.NMCommunity Based Hospice Care Agency$0$7.4M
    Nor-lea Hospital DistrictNMRural Health Clinic/Center$0$6.8M
    Sherif Pediatrics ClinicNMAdolescent and Children Mental Health Clinic/Center$0$6.2M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. New Mexico Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. New Mexico Distribution
    Guidance Center Of Lea County, Inc — 4 of 25 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — New Mexico