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    OpenPayerNPI Medicare & MedicaidFirst Impressions Sc
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    First Impressions Sc — Billing Profile & Reimbursement Data

    NPI 1205804663 · Wausau, WI · Pediatric Dentistry

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    First Impressions Sc is a pediatric dentistry provider located in Wausau, Wisconsin. This profile covers 0 Medicare and 26 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationFirst Impressions Sc
    Address413 N 17th Ave
    CityWausau
    StateWI
    ZIP54401
    TaxonomyPediatric Dentistry
    NPI EnumeratedMarch 10, 2006

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$17.3M
    Medicare$0

    Key Findings

    This provider is effectively a Medicaid-focused pediatric dental operation: there is no Medicare billing on file and its lifetime Medicaid revenue totals $17.3M, indicating a single-payer (Medicaid) footprint for the claims we observe. The NPI was enumerated on 2006-03-10 (~20 years ago), so the provider has long tenure in the market, which supports sustained, high-volume Medicaid activity rather than a recent entrant effect.

    Revenue is highly concentrated in a few procedure codes: the precomputed top three Medicaid codes (D2930, D1120, D1206) together account for 48.1% of this provider's total Medicaid revenue. The largest single code, D2930, represents $4M revenue (23.3% of total Medicaid revenue) while D1120 accounts for $2.6M (15.0%) and D1206 $1.7M (9.8%), signaling dependence on a narrow set of high-volume pediatric services.

    The code mix points to a practice model centered on preventive pediatric dentistry and high-volume routine care: D1120 (Prophylaxis–child) has 66.7K claims and $2.6M revenue, D1206 (Topical Fluoride Treatment) has 73.7K claims and $1.7M revenue, and D1351 (Sealant - per tooth) contributes $1.2M. Multiple periodic and comprehensive evaluation codes (D0120 42.2K claims, $1.2M; D0150 7.7K claims, $368.1K) further support the interpretation that this provider delivers frequent preventive visits and age-targeted maintenance care.

    The provider operates at extreme statewide scale for several pediatric codes. D1120 ranks #1 of 519 providers in-state (100th percentile; extreme outlier) and D2930 ranks #2 of 75 providers (99th percentile; extreme outlier), while D1206 ranks #4 of 543 (99th percentile; extreme outlier). Additional codes with top-in-state ranks include D9230 (#1 of 118, 100th percentile), D0160 (#1 of 20, 100th percentile) and D0272 (#1 of 260, 100th percentile), indicating consistent dominance across multiple procedure lines relative to in-state peers.

    The payer reimbursement profile shows reliance on very high claim volumes with relatively low average paid per claim for preventive items, a pattern common in Medicaid pediatric dentistry. For example, D1120 has a $39 avg paid/claim across 66.7K claims and D1206 has a $23 avg paid/claim across 73.7K claims, demonstrating a throughput-driven revenue model where many low-fee services cumulatively produce large revenue.

    Although preventive codes dominate revenue, the provider also bills a meaningful volume of restorative and surgical procedures, indicating they deliver both preventive and operative care on-site. Restorative codes such as D2392 (9.5K claims, $1M revenue, 6.0%) and D2391 (6.4K claims, $541.1K revenue, 3.1%), plus extractions coded as D7140 (6.6K claims, $578.7K revenue, 3.3%), show capacity for fillings and extractions beyond routine prophylaxis and fluoride.

    Several codes with large claim counts combine to create an unusual service footprint relative to peers: D0272 (32.7K claims, $849.2K revenue) and D9230 (25.6K claims, $1.2M revenue) are each ranked at or near the top in-state (both 100th percentile and/or extreme outlier), illustrating that this provider is not only high-volume for routine preventive care but also for other specialty-coded services where available descriptions are limited in the file. These concentrated volumes across multiple code families mark the provider as a major statewide player in pediatric Medicaid dental delivery.

    Not all billed codes are unusually large: a number of mid- and low-revenue codes (for example, D7140, D2391, D0150, D0210) fall in more typical percentile ranges (around the 80th–95th percentiles) or are described as 'typical, unremarkable volume' in-state. This mix of extreme outlier volumes for core pediatric preventive codes alongside more typical volumes for some operative codes suggests a specialized high-throughput preventive practice that also performs routine restorative work when clinically indicated.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    26 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    D2930N/A23,600$170$4M
    D1120Prophylaxis–child66,670$40$2.6M
    D1206Topical Fluoride Treatment – Except Varnish; Therapeutic application for moderate to high caries risk patients73,680$20$1.7M
    D0120Periodic oral evaluation - established patient42,190$30$1.2M
    D1351Sealant - per tooth39,300$30$1.2M
    D9230N/A25,560$50$1.2M
    D0160N/A12,250$90$1M
    D2392Post 2 surface resin‑based composite9,460$110$1M
    D0272N/A32,660$30$849.2K
    D7140Extraction, erupted tooth or exposed root (elevation and/or forceps removal)6,580$90$578.7K

    Showing 1–10 of 26

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other Wisconsin providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. Wisconsin median

    26 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    D2930N/A280410$150$427.7K
    D2392Post 2 surface resin‑based composite10270510$60$123.3K
    D7140Extraction, erupted tooth or exposed root (elevation and/or forceps removal)21220430$50$111.4K
    D1351Sealant - per tooth63401,020$20$90.2K
    D0160N/A120290$60$85K
    D2391Resin‑based composite – one surface, posterior18240300$50$71.8K
    D1120Prophylaxis–child1520460$30$62.6K
    D9420N/A640170$200$62.2K
    D0210Intraoral - complete series of radiographic images25270360$40$60K
    D0120Periodic oral evaluation - established patient4500480$20$56K

    Showing 1–10 of 26

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with First Impressions Sc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Kirk AndertonUTOrthodontics and Dentofacial Orthopedics Dentistry$0$798.4K

    Nearby Providers

    Other providers in the same ZIP code as First Impressions Sc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Aspirus Wausau Hospital, Inc.WIGeneral Acute Care Hospital$0$16.3M
    Healthfirst Network Inc. F/k/a Family Planning Health Services Inc.WINon-Surgical Family Planning Clinic/Center$0$10.2M
    Aspirus Wausau Hospital, Inc.WILand Ambulance$4M$6.1M
    Aspirus Wausau Hospital, Inc.WIClinical Medical Laboratory$0$6.9M
    Aspirus Vna Home Health IncWIInpatient Hospice$0$3.2M
    Northwest Counseling & Guidance ClinicWIAdolescent and Children Mental Health Clinic/Center$0$3M
    Aspirus Wausau Hospital, IncWIEmergency Medicine Physician$0$2.7M
    Aspirus Vna Home Health Inc.WIDurable Medical Equipment & Medical Supplies$0$2.4M
    Total Renal Care IncWIEnd-Stage Renal Disease (ESRD) Treatment Clinic/Center$0$2.4M
    Mchs Hospitals IncWIInternal Medicine Physician$122.8K$1.8M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. Wisconsin Providers
    6 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. Wisconsin Distribution
    First Impressions Sc — 10 of 24 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Wisconsin