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    OpenPayerNPI Medicare & MedicaidRural Urgent Care LLC
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    Rural Urgent Care LLC — Billing Profile & Reimbursement Data

    NPI 1932586476 · Centre, AL · Urgent Care Clinic/Center

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    Rural Urgent Care LLC is a urgent care clinic/center provider located in Centre, Alabama. This profile covers 0 Medicare and 48 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationRural Urgent Care LLC
    Address1925 W Main St Ste 120
    CityCentre
    StateAL
    ZIP35960
    TaxonomyUrgent Care Clinic/Center
    NPI EnumeratedMay 5, 2015

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$26M
    Medicare$0

    Key Findings

    RURAL URGENT CARE LLC is effectively a single-payer Medicaid operator: there is no Medicare billing on file and lifetime Medicaid revenue is $26M. This means the practice’s financial footprint and patient mix, as visible in claims data, are overwhelmingly driven by Medicaid activity rather than Medicare.

    Revenue concentration is extreme: the top 3 Medicaid codes by revenue (99214, 99204, 87804) account for 70.8% of total Medicaid revenue. That concentration indicates the business depends heavily on a small set of high-volume evaluation-and-management visits and rapid diagnostic tests to generate the majority of its revenue.

    The code mix signals an urgent care–style operational model: 99214 and 99204 (established and new patient outpatient E/M visits) together account for large shares of revenue and are complemented by very high volumes of point-of-care infectious disease testing such as 87804 (influenza) and 87811/87880 (COVID-19 and strep) and other rapid respiratory tests. This pattern is consistent with a walk-in clinic that treats acute respiratory and primary care complaints and relies on high-throughput, short-visit encounters.

    RURAL URGENT CARE LLC shows dominant in-state standing on many Medicaid codes. It ranks #1 in the state for 99214, 99204, 87804, 87811, 87880, 99203, 87807 and multiple other codes, often described as an "extreme outlier" and positioned in the 100th percentile. These rank and percentile signals indicate the provider is a major volume leader in Alabama for both E/M visits and point-of-care infectious testing.

    Certain procedural volumes are unusually concentrated relative to peers: for example, 99214 generated $8.6M (33.2% of Medicaid revenue) and 99204 generated $6.9M (26.5% of Medicaid revenue), each ranking #1 of hundreds of in-state providers and labeled an "extreme outlier." Those two visit codes alone form the bulk of the clinic’s clinical encounter revenue, implying the operation focuses on mid- to high-complexity face-to-face visits for both new and established patients.

    High throughput of diagnostic testing supports the visit volumes: 87804 (412.7K claims, $2.9M revenue, 11.1%) and 87811 (146.2K claims, $2.3M revenue, 9.0%) are both state volume leaders. The combination of very large claim counts for rapid tests with relatively low per-claim payments is consistent with a model that performs large numbers of quick, reimbursed point-of-care tests alongside billed E/M encounters.

    Service-mix diversity beyond the top codes is present but secondary: codes such as 99213, 99203, 87634, and various injection and specimen codes contribute smaller shares (each under ~5% individually) and many of these also rank at high percentiles statewide (e.g., 99213 at 95th percentile, 87634 at 95th percentile). This suggests while the practice is dominated by a few high-revenue codes it also offers a broader set of typical urgent care services at notable volume relative to peers.

    The provider has established tenure, with its NPI enumerated on 2015-05-05 (~11 years ago). That multi-year presence combined with consistent, high-volume Medicaid billing and repeated #1 state ranks suggests a sustained operational scale rather than a short-term surge driven by a temporary program or reporting artifact.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    48 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    99214The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the…179,710$50$8.6M
    99204The provider sees a new patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the provider…104,240$70$6.9M
    87804The analyst performs an immunoassay with direct optical, meaning visual, observation to detect influenza, also called flu, in a patient sample, typically a throat or nasal swab or nasal washings.412,750$10$2.9M
    87811The lab analyst performs the technical lab test to analyze for the presence of severe acute respiratory syndrome coronavirus 2 (SARS–CoV–2) (Coronavirus disease [COVID–19]) in a specimen by…146,180$20$2.3M
    87880The analyst performs an immunoassay with direct optical, meaning visual, observation to detect Streptococcus, group A, in a patient sample, typically a throat swab.169,490$10$1.4M
    99203The provider sees a new patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a low level of medical decision making, and/or the provider…24,060$40$1.1M
    87426The lab analyst performs an immunoassay to qualitatively or semiquantitatively evaluate the patient blood specimen for antigens of severe acute respiratory syndrome coronavirus such as SARS–CoV–2,…50,080$20$851.3K
    99213The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a low level of medical decision making, and/or the…20,490$30$676K
    87634The lab analyst performs a test for respiratory syncytial virus (RSV) antigen detection using amplified nucleic acid probe technique.22,430$30$650.4K
    87807The lab analyst performs the technical lab test to analyze for the presence of respiratory syncytial virus (RSV) in a specimen by immunoassay using direct optical, meaning visual, observation.33,300$10$233.1K

    Showing 1–10 of 48

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other Alabama providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. Alabama median

    48 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    87631The lab analyst performs the technical steps to detect three to five types or subtypes of pathogens, such as adenovirus, influenza virus, coronavirus, metapneumovirus, parainfluenza virus,…21301,030$40$254.2K
    99214The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the…11,990680$60$201.7K
    99215The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a high level of medical decision making, and/or the…66330140$240$197.4K
    99213The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a low level of medical decision making, and/or the…1091,990560$40$185.6K
    80307The lab analyst performs presumptive drug test(s) via instrumented chemistry analyzers to screen for any number of drug classes on a single date.97100610$40$152.5K
    87634The lab analyst performs a test for respiratory syncytial virus (RSV) antigen detection using amplified nucleic acid probe technique.460350$30$136.6K
    99204The provider sees a new patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the provider…163060$80$45.8K
    99212The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a straightforward level of medical decision making,…202500120$60$42.2K
    99205The provider sees a new patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a high level of medical decision making, and/or the provider…9916070$200$39K
    87811The lab analyst performs the technical lab test to analyze for the presence of severe acute respiratory syndrome coronavirus 2 (SARS–CoV–2) (Coronavirus disease [COVID–19]) in a specimen by…1300140$20$34K

    Showing 1–10 of 48

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with Rural Urgent Care LLC, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Jeffrey GuilbeauALPhysician Assistant$45.3K$0
    Jill WoodallFLFamily Nurse Practitioner$33.8K$0
    Elva CalderonALFamily Nurse Practitioner$30.8K$0
    Sharonda CoutchALFamily Nurse Practitioner$25.5K$0
    Julie AtkinsALFamily Nurse Practitioner$23.3K$0
    Morgan MillerALFamily Nurse Practitioner$21.6K$0

    Nearby Providers

    Other providers in the same ZIP code as Rural Urgent Care LLC, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Floyd Cherokee Medical Center LLCALRural Health Clinic/Center$0$3.3M
    Fort Payne Clinic Corp.ALInternal Medicine Physician$0$2M
    Floyd Cherokee Medical Center LLCALRural Health Clinic/Center$0$1.2M
    Cherokee Pain Management, LLCALPain Medicine (Anesthesiology) Physician$0$996.4K
    Perry Medical Clinic, P. C.ALFamily Medicine Physician$0$877.1K
    Floyd Cherokee Medical Center LLCALGeneral Acute Care Hospital$0$855.8K
    Clinton AllenALFamily Medicine Physician$253.5K$0
    William PerryALFamily Medicine Physician$171.4K$0
    Michelle SchofieldALPsychiatry Physician$17.9K$123.6K
    Alabama Cvs Pharmacy, L.L.C.ALPharmacy$73.1K$570

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. Alabama Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. Alabama Distribution
    Rural Urgent Care LLC — 16 of 25 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Alabama