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    OpenPayerNPI Medicare & MedicaidGreater Minnesota Family Services
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    Greater Minnesota Family Services — Billing Profile & Reimbursement Data

    NPI 1609869726 · Willmar, MN · Mental Health Counselor

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    Greater Minnesota Family Services is a mental health counselor provider located in Willmar, Minnesota. This profile covers 0 Medicare and 18 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationGreater Minnesota Family Services
    Address2320 Highway 12 E Ste 2
    CityWillmar
    StateMN
    ZIP56201
    TaxonomyMental Health Counselor
    NPI EnumeratedAugust 24, 2005

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$51.9M
    Medicare$0

    Key Findings

    GREATER MINNESOTA FAMILY SERVICES reports $51.9M in lifetime Medicaid revenue and has no Medicare billing on file; this makes the organization effectively a single-payer Medicaid provider in scale and exposure rather than a dual-payer operation. The absence of Medicare activity should shape comparisons and risk assessments toward state Medicaid policy and reimbursement drivers rather than federal Medicare dynamics.

    Revenue is highly concentrated: the provider’s top three Medicaid codes (H2014, H2012, and 90837) together account for 69.1% of total Medicaid revenue. Individually those codes are H2014 $15.1M (29.1%), H2012 $10.8M (20.7%), and 90837 $10M (19.3%), indicating most dollars derive from a narrow set of behavioral-health services.

    The code mix indicates an operational model built around intensive community-based and psychotherapy services: heavy use of H2014 (skills training and development, billed per 15 minutes) and H2012 (behavioral health day treatment, per hour) combined with very large volumes of 90837 (psychotherapy, 53+ minutes) suggests a hybrid of structured day-program services plus high-volume individual psychotherapy. This pattern is consistent with a provider delivering both short-interval habilitation/support and longer individual therapy sessions.

    Several of the provider’s top codes are statewide statistical outliers, signaling dominant market positions for specific services. H2014 shows 206.9K claims and $15.1M revenue (29.1%) and ranks #2 of 185 providers in-state (99th percentile; extreme outlier), while 90837 shows 86.1K claims and $10M revenue (19.3%) and ranks #5 of 1143 providers in-state (100th percentile; extreme outlier), indicating unusually large scale for those service lines within Minnesota.

    Performance across other high-revenue codes is mixed between extreme and typical standings: H0032 (62.7K claims, $4.9M) ranks #2 of 226 (100th percentile; extreme outlier) and 99354 (20K claims, $1.5M) ranks #1 of 25 (100th percentile; extreme outlier), while H2012 (65.2K claims, $10.8M) ranks #4 of 42 (93th percentile; typical, unremarkable volume for this code). This combination shows the provider is both a major outlier for several discrete services and a typical participant for other high-revenue services.

    Claim volumes underscore operational scale: H2014 has 206.9K claims, 90837 has 86.1K claims, H0032 has 62.7K claims, and H0046 reports 118K claims. These large claim counts reinforce that the organization runs high-throughput programs and likely serves a sizable Medicaid client population across multiple behavioral-health modalities.

    The concentration of revenue in a few high-volume Medicaid codes creates sensitivity to state-level policy, rate changes, and authorization practices that affect those specific codes. With 69.1% of Medicaid revenue tied to H2014, H2012, and 90837, changes to reimbursement or service definitions for these codes could materially impact the provider’s financials.

    The provider’s NPI has been enumerated since 2005-08-24 (~21 years ago), indicating long tenure in the local market; combined with the high ranks and extreme outlier status on multiple codes, this tenure supports an interpretation of GREATER MINNESOTA FAMILY SERVICES as an established, large-scale Medicaid behavioral health operator in Minnesota.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    18 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    H2014Skills training and development, per 15 minutes206,940$70$15.1M
    H2012Behavioral health day treatment, per hour65,200$170$10.8M
    90837In this service, the provider performs psychotherapy, a series of technique for treating the psychiatric disorders of the patient. The treatment session typically lasts for a minimum of 53 minutes or…86,140$120$10M
    H0032Mental health service plan development by non-physician62,750$80$4.9M
    H0046Mental health services, not otherwise specified118,030$30$3M
    T2023Targeted case management; per month3,430$500$1.7M
    99354N/A20,020$70$1.5M
    H0031Mental health assessment, by non-physician17,620$70$1.3M
    90832In this service, the provider performs psychotherapy, a series of techniques for treating the psychiatric disorders of the patient. The treatment session with the patient typically lasts for anywhere…17,420$60$1M
    90834In this service, the provider performs psychotherapy, a series of techniques for treating the psychiatric disorders of the patient. The treatment session with the patient typically lasts for anywhere…10,360$80$828.5K

    Showing 1–10 of 18

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other Minnesota providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. Minnesota median

    18 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    T2023Targeted case management; per month831902,820$480$4.2M
    H2012Behavioral health day treatment, per hour4406,530$140$3.7M
    H2014Skills training and development, per 15 minutes21906,230$120$2.2M
    H2015Comprehensive community support services, per 15 minutes1381402,300$110$700.1K
    90837In this service, the provider performs psychotherapy, a series of technique for treating the psychiatric disorders of the patient. The treatment session typically lasts for a minimum of 53 minutes or…51,1401,010$100$543K
    90834In this service, the provider performs psychotherapy, a series of techniques for treating the psychiatric disorders of the patient. The treatment session with the patient typically lasts for anywhere…68620560$80$361.9K
    H0032Mental health service plan development by non-physician2230490$80$255.2K
    H0046Mental health services, not otherwise specified52102,990$10$213.5K
    90832In this service, the provider performs psychotherapy, a series of techniques for treating the psychiatric disorders of the patient. The treatment session with the patient typically lasts for anywhere…10340300$100$209.2K
    99354N/A130300$80$190.4K

    Showing 1–10 of 18

    Nearby Providers

    Other providers in the same ZIP code as Greater Minnesota Family Services, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Divine House, Inc.MNIntellectual and/or Developmental Disabilities Community Based Residential Treatment Facility$0$230.9M
    Rem South Central, Inc.MNIntellectual and/or Developmental Disabilities Community Based Residential Treatment Facility$0$145.6M
    Samah Home Health Care LLCMNHome Health Agency$0$39M
    Woodland CentersMNMental Health Clinic/Center (Including Community Mental Health Center)$0$35M
    West Central Interpreting Services, LLC.MNInterpreter$0$23.4M
    Central Minnesota Senior Care, Inc.MNAssisted Living Facility$0$18.9M
    Divine Home Care IncMNHome Health Agency$0$15.9M
    Carris Health LLCMNMulti-Specialty Clinic/Center$0$12.4M
    Centracare Clinic Southwest LLCMNMulti-Specialty Clinic/Center$0$11.7M
    Carris Health LLCMNGeneral Acute Care Hospital$0$8.3M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. Minnesota Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. Minnesota Distribution
    Greater Minnesota Family Services — 10 of 18 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Minnesota