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    OpenPayerNPI Medicare & MedicaidRed Rock Healthcare, Inc.
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    Red Rock Healthcare, Inc. — Billing Profile & Reimbursement Data

    NPI 1588930705 · St George, UT · Home Health Agency

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    Red Rock Healthcare, Inc. is a home health agency provider located in St George, Utah. This profile covers 0 Medicare and 13 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationRed Rock Healthcare, Inc.
    Address1173 S 250 W Ste 401
    CitySt George
    StateUT
    ZIP84770
    TaxonomyHome Health Agency
    NPI EnumeratedApril 2, 2012

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$27.3M
    Medicare$0

    Key Findings

    RED ROCK HEALTHCARE, INC. is effectively a single-payer Medicaid provider: there is no Medicare billing on file while total Medicaid revenue is $27.3M, indicating the organization’s entire reported federal payer revenue stream is driven by Medicaid. This concentration means payer exposure and growth will be tightly linked to Medicaid policy and reimbursement trends rather than Medicare dynamics.

    Revenue is highly concentrated in a small set of home-health codes: the precomputed top 3 codes account for 77.3% of the provider’s Medicaid revenue, led by T1030 at $9.9M (36.3%), followed by T1021 at $8.7M (31.9%), and T1003 at $2.5M (9.1%). Those three codes together make up the bulk of cashflow and define the core service lines generating revenue.

    The code mix signals a primarily in-home skilled nursing and personal-care operation: T1030 (nursing care in the home, RN per diem), T1021 (home health aide/CNA per visit), and T1003 (LPN/LVN up to 15 minutes) dominate revenue, and claim volumes (13.1K for T1030, 48.9K for T1021, 3.3K for T1003) point to a high-volume visit and per‑diem model focused on direct patient care in the home. The presence of both per‑diem nursing codes and per‑visit aide codes suggests RED ROCK staffs a mix of licensed nurses and aides to meet recurring in-home care needs.

    Competitive standing across in-state peers is mixed: RED ROCK is a clear statewide leader on T1030, ranking #1 of 14 providers and in the 100th percentile with a descriptor of notably above typical state volume for that code, which indicates dominance in RN per‑diem nursing services. For T1021 and T1003 the provider ranks #7 of 41 (85th percentile) and #2 of 6 (80th percentile) respectively, characterizing those lines as high-volume but within a more typical range relative to other in‑state suppliers.

    Operational throughput appears substantial: the provider reported 48.9K claims for T1021 and 31.9K claims for S9122 (home health aide per hour), generating $8.7M and $1.6M respectively, which reflects large-scale delivery of personal care services and a capacity to manage extensive visit-based operations across aides and nursing staff. These high claim counts underscore a labor‑intensive business model where staffing and visit scheduling are likely central operational levers.

    The revenue mix creates concentration risk because a small number of codes drive the majority of Medicaid payments; relying on T1030, T1021, and T1003 for 77.3% of Medicaid revenue exposes the provider to utilization or reimbursement shifts in those specific service lines. Given there is no Medicare revenue to diversify payer mix, any state-level Medicaid policy change affecting these codes could materially impact overall revenue.

    Several billed codes generate little or no Medicaid revenue despite appearing on claims: Q5001, G0152, and G0157 show $0 avg paid/claim and negligible revenue, while G0151 reports only $2.2K. This pattern indicates that ancillary therapy or hospice-related claim activity is present but not a material contributor to the provider’s Medicaid revenue base.

    The provider’s NPI was enumerated on 2012-04-02 (~14 years ago), indicating a multi-year presence in the market; coupled with $27.3M in Medicaid revenue and a #1 statewide rank on T1030, this tenure suggests an established Massachusetts (Utah) home‑health operator with sustained focus on Medicaid-funded in‑home nursing and aide services.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    13 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    T1030Nursing care, in the home, by registered nurse, per diem13,130$750$9.9M
    T1021Home health aide or certified nurse assistant, per visit48,850$180$8.7M
    T1003Lpn/lvn services, up to 15 minutes3,280$760$2.5M
    T1001Nursing assessment / evaluation3,940$550$2.2M
    S9122Home health aide or certified nurse assistant, providing care in the home; per hour31,940$50$1.6M
    T1019Personal care services, per 15 minutes, not for an inpatient or resident of a hospital, nursing facility, icf/mr or imd, part of the individualized plan of treatment (code may not be used to identify…5,910$200$1.2M
    S9123Nursing care, in the home; by registered nurse, per hour (use for general nursing care only, not to be used when cpt codes 99500-99602 can be used)1,120$510$568.9K
    S9131Physical therapy; in the home, per diem2,650$200$518.4K
    G0299Direct skilled nursing services of a registered nurse (RN) in the home health or hospice setting, each 15 minutes7,660$20$168.5K
    G0151Services performed by a qualified physical therapist in the home health or hospice setting, each 15 minutes2,170$1$2.2K

    Showing 1–10 of 13

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other Utah providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. Utah median

    13 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    T1021Home health aide or certified nurse assistant, per visit74010,290$60$1.7M
    S9122Home health aide or certified nurse assistant, providing care in the home; per hour3105,040$80$1.7M
    T1019Personal care services, per 15 minutes, not for an inpatient or resident of a hospital, nursing facility, icf/mr or imd, part of the individualized plan of treatment (code may not be used to identify…17306,130$110$1.1M
    T1030Nursing care, in the home, by registered nurse, per diem110960$320$857.8K
    T1003Lpn/lvn services, up to 15 minutes210720$530$812.7K
    T1001Nursing assessment / evaluation1470700$80$603.4K
    S9131Physical therapy; in the home, per diem6201,510$80$403.1K
    G0299Direct skilled nursing services of a registered nurse (RN) in the home health or hospice setting, each 15 minutes12502,960$20$130.6K
    S9123Nursing care, in the home; by registered nurse, per hour (use for general nursing care only, not to be used when cpt codes 99500-99602 can be used)210300$180$125.8K
    G0151Services performed by a qualified physical therapist in the home health or hospice setting, each 15 minutes1030680$1$1.8K

    Showing 1–10 of 13

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with Red Rock Healthcare, Inc., ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Red Rock Healthcare, Inc.UTCommunity Based Hospice Care Agency$0$2.3M

    Nearby Providers

    Other providers in the same ZIP code as Red Rock Healthcare, Inc., ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    American Logistics, LLC.UTTransportation Broker$0$299.6M
    Southwest CenterUTMental Health Clinic/Center (Including Community Mental Health Center)$0$58.3M
    Virgin River Healthcare, Inc.UTIn Home Supportive Care Agency$0$13.3M
    Crimson Heights LLCUTCommunity/Behavioral Health Agency$0$7.8M
    Southwest CenterUTSubstance Use Disorder Rehabilitation Clinic/Center$0$7.7M
    Crimson Heights LLCUTBehavior Analyst$0$6.8M
    Washington County School DistrictUTLocal Education Agency (LEA)$0$6.8M
    Red Mesa Home CareUTHome Health Agency$0$4M
    The Learning Center For FamiliesUTDevelopmentally Disabled Services Day Training Agency$0$3.9M
    Vive CareUTPsychiatric Hospital$0$3.1M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. Utah Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. Utah Distribution
    Red Rock Healthcare, Inc. — 1 of 10 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Utah