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    OpenPayerNPI Medicare & MedicaidImproving Lives Counseling Services, Inc.
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    Improving Lives Counseling Services, Inc. — Billing Profile & Reimbursement Data

    NPI 1487967444 · Tulsa, OK · Community/Behavioral Health Agency

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    Improving Lives Counseling Services, Inc. is a community/behavioral health agency provider located in Tulsa, Oklahoma. This profile covers 0 Medicare and 7 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationImproving Lives Counseling Services, Inc.
    Address6216 S Lewis Ave
    CityTulsa
    StateOK
    ZIP74136
    TaxonomyCommunity/Behavioral Health Agency
    NPI EnumeratedJuly 20, 2010

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$21.1M
    Medicare$0

    Key Findings

    This provider effectively operates as a Medicaid-only biller: there is no Medicare billing on file and lifetime Medicaid revenue is reported as $21.1M. The NPI was enumerated on 2010-07-20 (~16 years ago), indicating a sustained presence in the market but with concentration in a single public payer.

    Revenue is highly concentrated in a very small set of procedure codes: the top three Medicaid codes together account for 97.0% of the provider's total Medicaid revenue. Specifically, H0004 generated $18.1M (85.9% of Medicaid revenue), T1017 generated $1.8M (8.7%), and H0032 generated $504.6K (2.4%), making the organization heavily dependent on these lines.

    The code mix indicates a service model centered on high-volume, short-interval behavioral health counseling and case management rather than long, traditional psychotherapy sessions. H0004 (Behavioral health counseling and therapy, per 15 minutes) alone shows 266K claims at a $68 avg paid/claim, which is consistent with an operational model built around frequent 15-minute units of care.

    Targeted case management and non-physician care coordination are important secondary service lines: T1017 (Targeted case management, each 15 minutes) posted 39.9K claims at a $46 avg paid/claim and H0032 (Mental health service plan development by non-physician) recorded 6.6K claims at a $76 avg paid/claim. These volumes suggest integrated care-management and plan-development activities supporting the counseling services rather than episodic or intensive specialty care.

    Competitive standing within the state is exceptionally strong on the top codes: H0004 ranks #3 of 621 providers in-state (100th percentile; extreme outlier) and T1017 ranks #2 of 284 providers in-state (100th percentile; extreme outlier), while H0032 ranks #3 of 366 providers in-state (99th percentile; extreme outlier). Those ranks indicate the provider is a major statewide player for high-volume behavioral counseling and targeted case management.

    There is clear operational and revenue concentration risk because a single code, H0004, contributes $18.1M (85.9%) of Medicaid revenue and the top three codes together make up 97.0% of Medicaid revenue. Any policy, reimbursement, or utilization change affecting 15-minute counseling units would materially impact the provider’s financial profile.

    Other billed codes appear marginal by comparison and reflect typical, lower-volume activity: H0031 produced $475K (2.3% of Medicaid revenue) and H2017 produced $144.8K (0.7%), while add-on and longer psychotherapy codes such as 90785 and 90837 contribute negligible revenue. H2017’s rank (#91 of 240, 62th percentile) is described as typical and unremarkable, reinforcing that the organization’s distinct footprint is in short-interval counseling/case management.

    The reimbursement pattern shows reliance on high claim volume at modest per-claim rates—examples include $68 avg paid/claim for H0004, $46 for T1017, and $76 for H0032—indicating the business model scales by units of service rather than high-margin, low-frequency procedures. For analysts, this underscores the importance of monitoring utilization trends, state policy changes, and peer-provider shifts in 15-minute behavioral health codes.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    7 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    H0004Behavioral health counseling and therapy, per 15 minutes266,050$70$18.1M
    T1017Targeted case management, each 15 minutes39,900$50$1.8M
    H0032Mental health service plan development by non-physician6,640$80$504.6K
    H0031Mental health assessment, by non-physician4,750$100$475K
    H2017Psychosocial rehabilitation services, per 15 minutes2,160$70$144.8K
    90785This add–on code represents increased work intensity of psychotherapy services that adds difficulty to delivery of service.4,160$1$16.7K
    90837In this service, the provider performs psychotherapy, a series of technique for treating the psychiatric disorders of the patient. The treatment session typically lasts for a minimum of 53 minutes or…60$10$500

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other Oklahoma providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. Oklahoma median

    7 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    H0004Behavioral health counseling and therapy, per 15 minutes36206,640$70$1.2M
    H2017Psychosocial rehabilitation services, per 15 minutes912401,280$50$259.4K
    T1017Targeted case management, each 15 minutes2280930$30$88.4K
    90837In this service, the provider performs psychotherapy, a series of technique for treating the psychiatric disorders of the patient. The treatment session typically lasts for a minimum of 53 minutes or…210270350$60$57.4K
    H0032Mental health service plan development by non-physician337080$60$21.2K
    H0031Mental health assessment, by non-physician228050$90$17.5K
    90785This add–on code represents increased work intensity of psychotherapy services that adds difficulty to delivery of service.11100350$1$8.1K

    Nearby Providers

    Other providers in the same ZIP code as Improving Lives Counseling Services, Inc., ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Saint Francis Hospital, Inc.OKGeneral Acute Care Hospital$0$43.2M
    Warren Clinic IncOKGeneral Practice Physician$0$40.2M
    Specialized Home Nursing, Inc.OKHome Health Agency$0$21.5M
    Saint Francis Outreach Services LLCOKClinical Medical Laboratory$5.4M$15.7M
    Preferred Family Health Care, Inc.OKCommunity/Behavioral Health Agency$0$19.4M
    Osu Center For Health SciencesOKMedical Specialty Clinic/Center$0$18.9M
    Emergency Medicine Physicians Of Tulsa County, LLCOKEmergency Medicine Physician$0$18M
    Osu Center For Health SciencesOKMedical Specialty Clinic/Center$0$14.1M
    Home Therapy Resources, Inc.OKPediatric Physical Therapist$0$9.4M
    Counseling & Recovery Services Of Oklahoma, Inc.OKCommunity/Behavioral Health Agency$0$8.7M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. Oklahoma Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. Oklahoma Distribution
    Improving Lives Counseling Services, Inc. — 4 of 7 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Oklahoma