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    OpenPayerNPI Medicare & MedicaidWestern Arkansas Counseling & Guidance Center, Inc
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    Western Arkansas Counseling & Guidance Center, Inc — Billing Profile & Reimbursement Data

    NPI 1326040692 · Fort Smith, AR · Community/Behavioral Health Agency

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    Western Arkansas Counseling & Guidance Center, Inc is a community/behavioral health agency provider located in Fort Smith, Arkansas. This profile covers 0 Medicare and 31 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationWestern Arkansas Counseling & Guidance Center, Inc
    Address3111 S 70th St
    CityFort Smith
    StateAR
    ZIP72903
    TaxonomyCommunity/Behavioral Health Agency
    NPI EnumeratedJune 1, 2005

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$21.3M
    Medicare$0

    Key Findings

    WESTERN ARKANSAS COUNSELING & GUIDANCE CENTER, INC reports no Medicare billing on file and $21.3M in lifetime Medicaid revenue, making it effectively a single-payer (Medicaid)-dependent provider in scale. The absence of Medicare activity combined with a sizable Medicaid revenue base indicates the organization’s financial footprint is concentrated within state Medicaid programs rather than dual-payor care delivery.

    Revenue is highly concentrated in a small set of outpatient behavioral-health codes: the top three Medicaid codes (90837, H2019, H2017) account for 66.3% of the provider’s Medicaid revenue. Individually these are 90837 ($7M, 32.9%), H2019 ($3.8M, 17.8%), and H2017 ($3.3M, 15.7%), showing that a few service lines drive the majority of receipts.

    The code mix points to a service model built around high-volume psychotherapy and community-based rehabilitation: 90837 (long psychotherapy sessions), H2017 (psychosocial rehabilitation per 15 minutes), and H2019 (therapeutic behavioral services per 15 minutes) dominate revenue. Heavy use of time-based units (per 15 minutes) alongside high-volume psychotherapy suggests programmatic delivery of frequent, repeat behavioral-health interventions rather than episodic inpatient care.

    Competitive standing within Arkansas is strong for multiple core services. 90837 ranks #6 of 434 providers in-state (99th percentile; extreme outlier), H2017 ranks #5 of 128 (97th percentile; notably above typical), and H2019 ranks #13 of 170 (93rd percentile; typical, unremarkable), indicating the organization is a major statewide provider for long psychotherapy and psychosocial rehabilitation while its TBS volume is high but more matched by peers.

    The provider also reports substantial volumes of assessment and medical-management activity, which supports an integrated outpatient model: 90791 ($666.6K, 3.1%) ranks #2 of 250 (100th percentile; extreme outlier) and 90792 ($718.8K, 3.4%) ranks #4 of 167 (98th percentile; extreme outlier). In addition, E/M codes 99213 ($759.1K, 3.6%) and 99214 ($681.8K, 3.2%) plus family and group therapy codes 90847 ($654.9K, 3.1%) and 90853 ($644.2K, 3.0%) point to combined diagnostic, medication-management, and multiple psychotherapy modalities delivered onsite or in clinic-based programs.

    Several smaller but distinctive service lines show exceptionally high relative concentration versus peers, evidencing specialized program offerings: H2014 (skills training) ranks #1 of 5 providers in-state (100th percentile; notably above typical state volume) and H0034 (medication training and support) ranks #1 of 15 providers (100th percentile; extreme outlier). These #1 rankings in limited-provider code pools suggest the organization operates niche habilitation and medication-support programs not widely supplied by other Arkansas providers.

    Operational and financial risk is concentrated in Medicaid and in a narrow set of high-revenue codes. With $21.3M entirely from Medicaid, and the top three codes representing 66.3% of Medicaid revenue, contract changes, rate adjustments, or utilization shifts in psychotherapy, TBS, or psychosocial rehabilitation would have outsized impact on the organization’s revenue profile. Analysts should treat Medicaid policy and state contracting as the primary levers of fiscal exposure for this provider.

    The NPI tenure—enumerated 2005-06-01 (~21 years ago)—combined with repeated high-ranking code performance indicates an established, long-standing regional operator. Longevity plus frequent appearance as a high-volume or extreme outlier performer on multiple behavioral-health codes supports the view that this entity is a mature, prominent community/behavioral health agency in the Fort Smith, AR market.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    31 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    90837In this service, the provider performs psychotherapy, a series of technique for treating the psychiatric disorders of the patient. The treatment session typically lasts for a minimum of 53 minutes or…86,190$80$7M
    H2019Therapeutic behavioral services, per 15 minutes49,700$80$3.8M
    H2017Psychosocial rehabilitation services, per 15 minutes94,970$40$3.3M
    H2020Therapeutic behavioral services, per diem2,900$330$967K
    99213The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a low level of medical decision making, and/or the…22,330$30$759K
    90792In this procedure, the provider performs a psychiatric evaluation of the patient with the aim of making a diagnosis. In addition to the diagnostic evaluation, he also renders some additional medical…7,410$100$718.8K
    99214The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the…17,940$40$681.8K
    90791In this service, the provider performs a psychiatric evaluation of the patient with the aim of making a diagnosis.7,490$90$666.6K
    90847A provider meets with the patient’s family with the patient present to counsel the family on the psychological issues affecting the patient and the family. The provider supplies psychotherapy to the…9,630$70$654.9K
    90853Group psychotherapy is provided to a group of people who are normally not acquainted with each other but might be sharing similar kinds of psychological issues. The psychotherapist selects a group of…17,410$40$644.2K

    Showing 1–10 of 31

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other Arkansas providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. Arkansas median

    31 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    H2020Therapeutic behavioral services, per diem2104,860$250$1.2M
    H2019Therapeutic behavioral services, per 15 minutes131702,430$80$1.1M
    90837In this service, the provider performs psychotherapy, a series of technique for treating the psychiatric disorders of the patient. The treatment session typically lasts for a minimum of 53 minutes or…6430760$80$675.9K
    H0018Behavioral health; short-term residential (non-hospital residential treatment program), without room and board, per diem610310$270$598.5K
    H2017Psychosocial rehabilitation services, per 15 minutes51302,210$40$529K
    H2015Comprehensive community support services, per 15 minutes631501,770$70$390.2K
    90853Group psychotherapy is provided to a group of people who are normally not acquainted with each other but might be sharing similar kinds of psychological issues. The psychotherapist selects a group of…231801,430$40$263.8K
    H0004Behavioral health counseling and therapy, per 15 minutes191401,180$90$238.7K
    99214The provider sees an established patient for an office visit or other outpatient visit involving evaluation and management. The visit involves a moderate level of medical decision making, and/or the…441,520550$40$128.7K
    H0038Self‑help/peer services, per 15 minutes420840$40$107.5K

    Showing 1–10 of 31

    Related Providers

    Other providers that share a Tax Identification Number (TIN) with Western Arkansas Counseling & Guidance Center, Inc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    The Guidance Center - Crisis Stabilization UnitARCommunity/Behavioral Health Agency$0$4.5M
    The Guidance Center - Van Buren ClinicARCommunity/Behavioral Health Agency$0$3M
    Philip ElangweARFamily Medicine Physician$328.4K$0
    James SchmitzARPrimary Care Clinic/Center$162.7K$0
    Fayz HudefiARAddiction Medicine (Psychiatry & Neurology) Physician$69K$0
    Alice WelchARPsychiatric/Mental Health Nurse Practitioner$34.5K$0
    Tonya ChambersARPsychiatric/Mental Health Nurse Practitioner$23.6K$0

    Nearby Providers

    Other providers in the same ZIP code as Western Arkansas Counseling & Guidance Center, Inc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    The Gregory Kistler Treatment Center, Inc.ARVoluntary or Charitable Agency$0$28.3M
    Bost, Inc.ARCounselor$0$25.9M
    Mercy Clinic Fort Smith CommunitiesARMulti-Specialty Clinic/Center$0$24.1M
    Mercy Hospital Fort SmithARGeneral Acute Care Hospital$0$22.5M
    Arkansas Family Supports, Inc.ARIn Home Supportive Care Agency$0$15.6M
    Kids Unlimited Learning Academy Of Ft. SmithARRehabilitation Clinic/Center$0$10.5M
    1 Of A Kind In Home Care And Medical Services LLCARIn Home Supportive Care Agency$0$7M
    The Gregory Kistler Treatment Center, Inc.ARVoluntary or Charitable Agency$0$6.5M
    Little Hands At Play Therapy, LLCARPediatric Occupational Therapist$0$4.9M
    Lpg, Inc.ARPediatric Occupational Therapist$0$4.1M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. Arkansas Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. Arkansas Distribution
    Western Arkansas Counseling & Guidance Center, Inc — 12 of 25 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Arkansas