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    OpenPayerNPI Medicare & MedicaidPeople First Industries Of Bryan County Inc
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    People First Industries Of Bryan County Inc — Billing Profile & Reimbursement Data

    NPI 1992975700 · Durant, OK · Durable Medical Equipment & Medical Supplies

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    People First Industries Of Bryan County Inc is a durable medical equipment & medical supplies provider located in Durant, Oklahoma. This profile covers 0 Medicare and 23 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationPeople First Industries Of Bryan County Inc
    Address3324 Enterprise Dr
    CityDurant
    StateOK
    ZIP74701
    TaxonomyDurable Medical Equipment & Medical Supplies
    NPI EnumeratedMarch 7, 2008

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$49.3M
    Medicare$0

    Key Findings

    This provider is effectively single‑payer: there is no Medicare billing on file while the provider reports $49.3M in lifetime Medicaid revenue. The NPI was enumerated on 2008-03-07 (~18 years ago), indicating a long-tenured operation focused squarely on Medicaid billing rather than mixed Medicare/Medicaid lines.

    The revenue mix and code descriptions indicate a durable medical equipment/supplies operation that specializes in incontinence products and related personal care items. Its top Medicaid revenue drivers are incontinence codes T4534 ($10.5M), T4541 ($9.9M), and T4535 ($4.1M), which correspond to youth protective underwear/pull-on, large disposable underpads, and disposable liners/shields respectively, signaling a business built around high-volume consumable supplies.

    Revenue is highly concentrated in a small number of product codes: the precomputed top‑3 Medicaid codes account for 49.5% of the provider’s total Medicaid revenue. That concentration implies the provider’s financial performance is closely tied to reimbursement and utilization trends for a narrow set of incontinence supply items.

    Competitive standing in Oklahoma is strong for multiple codes: T4541 ranks #1 of 51 providers in-state (100th percentile; extreme outlier) and T4535 ranks #2 of 52 (98th percentile; extreme outlier), while A4335 ranks #1 of 26 (100th percentile; extreme outlier). These rank/percentile positions indicate the provider is a dominant statewide supplier for several high‑volume incontinence and miscellaneous incontinence supply codes.

    Not all top codes are identically exceptional statewide — some high‑revenue lines are described as “typical, unremarkable” in peer context. For example, T4534 is #1 of 2 providers in-state (100th percentile; typical, unremarkable volume) and T4530 is #1 of 2 providers in-state (100th percentile; typical, unremarkable volume), suggesting dominance in niche pediatric sizes where there are very few state competitors.

    Claim volumes reported are substantial for key items, reflecting high throughput: T4541 shows 87.5K claims and T4534 shows 53.4K claims, while T4535 has 48.8K claims. These large claim counts, coupled with the high rank percentiles for many codes, are consistent with a distribution model that processes frequent, small-unit claims for disposable supplies.

    Average paid-per-claim differs meaningfully across product types and sizes, which has implications for product mix and margin dynamics: for example, T4534 is paid at $196/claim, T4541 at $113/claim, T4535 at $83/claim, while T4540 is $53/claim and T4544 is $263/claim. This spread indicates the provider’s revenue mix is influenced by both unit volume and per‑unit reimbursement variation across pediatric vs. adult and brief vs. underpad product categories.

    Given the provider’s near-exclusive Medicaid exposure and heavy concentration in a handful of incontinence supply codes, changes in state Medicaid coverage, reimbursement rates, or competitive entry for those specific codes could materially affect revenue. The provider’s long tenure (~18 years) and multiple 100th‑percentile code rankings suggest it has established scale in these product lines, but that same specialization creates sensitivity to policy and peer dynamics affecting those lines.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    23 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    T4534Youth sized disposable incontinence product, protective underwear/pull-on, each53,410$200$10.5M
    T4541Incontinence product, disposable underpad, large, each87,490$110$9.9M
    T4535Disposable liner/shield/guard/pad/undergarment, for incontinence, each48,850$80$4.1M
    A4335Incontinence supply; miscellaneous58,090$60$3.6M
    T4530Pediatric sized disposable incontinence product, brief/diaper, large size, each28,080$100$2.8M
    T4537Incontinence product, protective underpad, reusable, bed size, each42,790$60$2.6M
    T4521Adult sized disposable incontinence product, brief/diaper, small, each20,990$120$2.4M
    T4522Adult sized disposable incontinence product, brief/diaper, medium, each15,790$130$2.1M
    T4526Adult sized disposable incontinence product, protective underwear/pull-on, medium size, each14,880$140$2M
    T4527Adult sized disposable incontinence product, protective underwear/pull-on, large size, each11,790$150$1.8M

    Showing 1–10 of 23

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other Oklahoma providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. Oklahoma median

    23 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    T4534Youth sized disposable incontinence product, protective underwear/pull-on, each11031,380$180$5.6M
    S5199Personal care item, nos, each11028,330$60$1.8M
    T4530Pediatric sized disposable incontinence product, brief/diaper, large size, each11016,270$100$1.6M
    T4521Adult sized disposable incontinence product, brief/diaper, small, each11011,700$110$1.3M
    T4532Pediatric sized disposable incontinence product, protective underwear/pull-on, large size, each1109,020$80$689.1K
    T4535Disposable liner/shield/guard/pad/undergarment, for incontinence, each2502,650$60$485.9K
    T4522Adult sized disposable incontinence product, brief/diaper, medium, each1101,210$130$460.7K
    T4541Incontinence product, disposable underpad, large, each1502,210$60$403.8K
    T4527Adult sized disposable incontinence product, protective underwear/pull-on, large size, each5501,510$100$380.3K
    T4528Adult sized disposable incontinence product, protective underwear/pull-on, extra large size, each7401,240$120$338.4K

    Showing 1–10 of 23

    Nearby Providers

    Other providers in the same ZIP code as People First Industries Of Bryan County Inc, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Choctaw Nation Of OklahomaOKPrimary Care Clinic/Center$0$40.3M
    Durant Hma LLCOKGeneral Acute Care Hospital$0$13M
    Center For Psychological Development, Inc.OKMental Health Counselor$0$12.7M
    Lighthouse Behavioral Wellness CentersOKMental Health Clinic/Center (Including Community Mental Health Center)$0$11.8M
    Osu Center For Health SciencesOKClinic/Center$0$7.8M
    Durant Hma Physician Management, LLCOKInternal Medicine Physician$0$6.9M
    Riverbend Counseling Services, LLCOKCommunity/Behavioral Health Agency$0$6.8M
    Family Care Center Of Durant PCOKFamily Nurse Practitioner$0$4.1M
    Heart And Medical Center IncOKInternal Medicine Physician$0$4M
    Marshall County Hma LLCOKRural Health Clinic/Center$0$3.8M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. Oklahoma Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. Oklahoma Distribution
    People First Industries Of Bryan County Inc — 14 of 23 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — Oklahoma