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    OpenPayerNPI Medicare & MedicaidDirect Therapy Services, LLP
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    Direct Therapy Services, LLP — Billing Profile & Reimbursement Data

    NPI 1386753010 · Las Cruces, NM · Specialist

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    Direct Therapy Services, LLP is a specialist provider located in Las Cruces, New Mexico. This profile covers 0 Medicare and 11 Medicaid CPT/HCPCS procedure codes, with claims volume, average reimbursement, and total revenue by code, benchmarked against other providers billing the same services.

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    Provider details (source: NPPES NPI Registry)

    FieldValue
    Entity TypeOrganization
    OrganizationDirect Therapy Services, LLP
    Address1090 Med Park Dr
    CityLas Cruces
    StateNM
    ZIP88005
    TaxonomySpecialist
    NPI EnumeratedAugust 29, 2006

    Lifetime revenue by payer source (source: CMS Medicare & Medicaid claims data)

    Payer SourceTotal Paid
    Medicaid$49.7M
    Medicare$0

    Key Findings

    DIRECT THERAPY SERVICES, LLP is effectively a Medicaid-focused provider: there is no Medicare billing on file while lifetime Medicaid revenue totals $49.7M, indicating the organization operates almost exclusively in the Medicaid market rather than serving fee‑for‑service Medicare beneficiaries. This payer concentration suggests its operational footprint and reimbursement risk are tightly tied to state Medicaid policy and waiver program payment structures.

    Revenue is heavily concentrated in a very small set of Medicaid codes: the top three Medicaid codes (G0153, G0152, G0151) together account for 71.3% of the provider's total Medicaid revenue. This concentration implies the business model centers on home‑health therapy services (speech, occupational, and physical therapy) provided on a per‑15‑minute basis, with ancillary revenue from related assistive and residential waiver services.

    G0153 (speech‑language pathologist services in home health/hospice) is the single largest revenue driver, producing $24.4M or 49.1% of the provider's Medicaid revenue with 130.6K claims at an average paid/claim of $187. DIRECT THERAPY ranks #1 of 45 in the state for G0153 and is described as an extreme outlier, indicating it is the dominant statewide provider for billed speech‑language home health services by a very large margin.

    G0152 (occupational therapy in home health/hospice) and G0151 (physical therapy in home health/hospice) are the next largest contributors at $6.8M (13.7%) and $4.2M (8.4%) respectively, and together with G0153 form the core service mix. The provider ranks #1 of 45 for G0152 (extreme outlier) and #2 of 59 for G0151 (98th percentile, notably above typical), reinforcing that DIRECT THERAPY is a major regional provider of multidisciplinary home‑based therapy services.

    Beyond the top three, the provider also reports substantial volumes of assistant‑delivered therapy and waiver services: G0157 (physical therapist assistant) generated $3.4M and ranks #3 of 24 (notably above typical), and T2033 (residential care, waiver; per diem) contributed $2.9M while ranking in the middle of state peers (#15 of 39). This mix indicates a vertically integrated service offering that includes therapist and assistant visits in home or residential waiver settings rather than a broad set of outpatient clinic procedures.

    Competitive standing in New Mexico is highly concentrated around home‑health therapy codes: multiple codes where DIRECT THERAPY ranks in the 90th–100th percentiles signal it is a dominant statewide operator in those service lines. For several other Medicaid codes (for example H2021, G0158, H2019, T2021) the provider’s volumes are described as typical or unremarkable, suggesting dominance is specific to home‑based therapy rather than across all Medicaid habilitation or wrap‑around services.

    The provider’s NPI was enumerated on 2006-08-29, giving it roughly 20 years of registration history. That tenure combined with high volume in a narrow set of codes suggests an established local operation with sustained specialization in Medicaid home‑based therapy and waiver billing.

    Medicaid: Total Revenue Breakdown by CPT/HCPCS Code

    Medicaid revenue breakdown by year and by CPT/HCPCS procedure code, including monthly billing trends and the top codes driving revenue.

    View: By Year1 / 3

    Medicaid: Complete Services Breakdown

    Every CPT/HCPCS code this provider has billed to Medicaid, with claims volume, average payment, and total revenue.

    11 rows

    CPT/HCPCS CodeDescriptionClaimsAvg PaidRevenue
    G0153Services performed by a qualified speech‑language pathologist in the home health or hospice setting, each 15 minutes.130,560$190$24.4M
    G0152Services performed by a qualified occupational therapist in the home health or hospice setting, each 15 minutes41,380$170$6.8M
    G0151Services performed by a qualified physical therapist in the home health or hospice setting, each 15 minutes26,910$160$4.2M
    G0157Services performed by a qualified physical therapist assistant in the home health or hospice setting, each 15 minutes23,110$150$3.4M
    T2033Residential care, not otherwise specified (nos), waiver; per diem19,440$150$2.9M
    H2021Community-based wrap-around services, per 15 minutes15,480$180$2.8M
    G0158Services performed by a qualified occupational therapist assistant in the home health or hospice setting, each 15 minutes11,300$160$1.9M
    H2019Therapeutic behavioral services, per 15 minutes9,690$160$1.5M
    T2021Day habilitation, waiver; per 15 minutes16,170$70$1.2M
    T2028Specialized supply, not otherwise specified, waiver1,640$340$555.3K

    Showing 1–10 of 11

    Medicaid: Competitive Analysis & Benchmarks

    How this provider's Medicaid billing volume and revenue compare to other New Mexico providers billing the same CPT/HCPCS codes.

    Full comparison — all codes billed, vs. New Mexico median

    11 rows

    CPT/HCPCS CodeDescriptionRankProvider CountMedian ClaimsAvg PaidAverage Revenue
    T2033Residential care, not otherwise specified (nos), waiver; per diem154011,070$280$10.8M
    H2021Community-based wrap-around services, per 15 minutes21606,750$340$4.4M
    T2021Day habilitation, waiver; per 15 minutes14506,810$120$1.6M
    G0153Services performed by a qualified speech‑language pathologist in the home health or hospice setting, each 15 minutes.1502,930$150$1.4M
    H2019Therapeutic behavioral services, per 15 minutes17405,650$100$1.1M
    G0158Services performed by a qualified occupational therapist assistant in the home health or hospice setting, each 15 minutes5205,030$110$800.1K
    G0151Services performed by a qualified physical therapist in the home health or hospice setting, each 15 minutes2602,860$120$642K
    G0152Services performed by a qualified occupational therapist in the home health or hospice setting, each 15 minutes1501,370$130$633K
    G0157Services performed by a qualified physical therapist assistant in the home health or hospice setting, each 15 minutes3202,160$100$623.5K
    T1002Rn services, up to 15 minutes18401,350$150$368.7K

    Showing 1–10 of 11

    Nearby Providers

    Other providers in the same ZIP code as Direct Therapy Services, LLP, ranked by combined Medicare and Medicaid revenue.

    ProviderStateTaxonomyMedicare RevenueMedicaid Revenue
    Kidskare P.C.NMGeneral Practice Dentistry$0$59M
    Aprendamos Intervention TeamNMSpeech-Language Pathologist$0$45.2M
    Grace Requires Understanding Inc.NMSpecialist$0$37.9M
    Casa De Esperanza, IncNMIn Home Supportive Care Agency$0$27.4M
    America's Best CareNMIn Home Supportive Care Agency$0$25.6M
    Home Medical Equipment Specialists, LLCNMDurable Medical Equipment & Medical Supplies$0$23.8M
    Tresco, Inc.NMEarly Intervention Provider Agency$0$21.2M
    Campo Behavioral Health, LLCNMDevelopmentally Disabled Services Day Training Agency$0$18.7M
    American Medical Response Ambulance Service IncNMAmbulance$1.5M$16.9M
    La Clinica De Familia, IncorporatedNMFederally Qualified Health Center (FQHC)$0$18.2M

    Frequently Asked Questions

    References

    1. 1.Medicare Physician & Other Practitioner by Provider and Service. CMS.gov.Provider-level Medicare Part B utilization and payment data.
    2. 2.NPPES NPI Registry. CMS.gov.National Provider Identifier registry used for provider enumeration and taxonomy metadata.

    Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.

    Medicaid Revenue by Year vs. New Mexico Providers
    7 of 7 years billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Claims Volume vs. New Mexico Distribution
    Direct Therapy Services, LLP — 3 of 11 codes billed far more than typical (above p95)
    p5–p95 (all providers)p25–p75MedianThis providerOutlier
    Rank Distribution — New Mexico