VISION SERV PLAN GRP Market Analysis: Market Share and Coverage by State
Vision Serv Plan Grp is a national specialty payer with a broad state footprint and concentrated premium in several large markets. Its scale supports focused contracting strategies with multi-state provider systems.
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Payer Overview
Vision Serv Plan Grp is the #53 ranked US accident & health payer by premium, operating across 48 states and reported in 50 states + DC scope metrics. The company writes $2.98B in US premium and holds a 0.21% US market share while serving an estimated 496.1K members through 5 affiliated subsidiaries.
The payer's national premium footprint is concentrated in a subset of large-state markets, with meaningful exposure in California, Texas, and New York alongside a broader presence across the Midwest and Southeast. This mix of concentrated large-state premium and a wide state footprint shapes contracting leverage with regional provider systems and national multi-state groups.
Subsidiary Filings
National Market Presence
Vision Serv Plan Grp's premium is concentrated in a handful of large-state markets while maintaining presence across most regions. The largest premiums are in California ($642.71M), Texas ($206.18M), Ohio ($111.88M), New York ($106.75M), and Illinois ($178.29M), which together represent a substantial portion of the payer's US premium. This concentration means provider contracting efforts should prioritize negotiations in those high-premium states to influence the largest share of the payer's book.
Geographically, the payer combines deep exposure in Western and large Northeastern states with steady Midwest and Southeast penetration. For national provider groups, this distribution offers negotiating leverage in major urban markets but requires tailored rate and network strategies in smaller states where the payer's share is thin.
47 rows
| State | Market Share | Premium Written | Estimated Members |
|---|---|---|---|
| National Total | — | $2.98B | 496.1K |
| AL | 0.2% | $40.7M | 6.98K |
| AK | 0.19% | $3.48M | 0.97K |
| AZ | 0.19% | $41.8M | 9.34K |
| CA | 0.25% | $642.71M | 149.85K |
| CO | 0.3% | $64.96M | 13.18K |
| CT | 0.19% | $25.96M | 5.06K |
| DE | 0.2% | $6.50M | 1.68K |
| FL | 0.08% | $97.79M | 11.10K |
| GA | 0.1% | $44.06M | 7.33K |
| ID | 0.29% | $18.83M | 4.05K |
| IL | 0.28% | $178.29M | 25.73K |
| IN | 0.12% | $36.40M | 5.85K |
| IA | 0.08% | $13.38M | 2.01K |
| KS | 0.13% | $17.74M | 2.84K |
Showing 1–15 of 47
About ACA Marketplace Data
The Affordable Care Act (ACA) established federally-facilitated health insurance marketplaces ("exchanges") where individuals and small businesses can shop for and enroll in health plans, often with income-based subsidies. Issuers that participate in these marketplaces are required to report enrollment, claims, and denial data to CMS (Centers for Medicare & Medicaid Services) each year.
The sections below cover this payer's ACA marketplace-specific footprint — enrollment, plan portfolio, and claims/denial-rate data. This is a narrower, separate population from the NAIC-based commercial data shown earlier on this page (total premium, market share, and membership across all lines of business): ACA marketplace enrollment is typically a small fraction of a payer's total commercial book, and the two datasets should not be treated as equivalent. CMS claims-transparency reporting has also been inconsistent industry-wide since 2020 — many issuers have little or no data for 2021 onward, so a single reporting year is common and does not necessarily indicate anything about the payer's current ACA presence.
Member Demographics
Estimated Member Demographics
VISION SERV PLAN GRP is estimated to cover 392,519 members nationally. The age distribution is as follows:
The largest age bands are 6-18 (60,544 members) and 35-44 (57,453 members), followed closely by the 55-64 and 45-54 bands. This distribution suggests VISION SERV PLAN GRP serves a diverse population, with strong representation among children, adolescents, and working-age adults.
Providers should expect a balanced mix of vision care needs, from pediatric screenings and corrective services to adult preventive care and management of chronic eye conditions. The presence of a sizable senior population also indicates demand for age-related vision care, though the majority of members are under 65.
49 rows
| State | <6 | 6-18 | 19-25 | 26-34 | 35-44 | 45-54 | 55-64 | 65-74 | >75 |
|---|---|---|---|---|---|---|---|---|---|
| National Total | 30.3K | 76.6K | 46.5K | 65.7K | 73.4K | 68.8K | 69.3K | 38.2K | 27.5K |
| AK | 70 | 165 | 78 | 125 | 146 | 124 | 130 | 86 | 42 |
| AL | 380 | 1.0K | 717 | 858 | 961 | 980 | 1.0K | 626 | 431 |
| AZ | 555 | 1.5K | 896 | 1.2K | 1.3K | 1.2K | 1.3K | 777 | 642 |
| CA | 9.4K | 23.2K | 13.6K | 21.1K | 23.3K | 21.3K | 20.4K | 10.2K | 7.4K |
| CO | 797 | 2.0K | 1.2K | 1.9K | 2.1K | 1.8K | 1.8K | 896 | 625 |
| CT | 285 | 758 | 481 | 582 | 685 | 722 | 826 | 408 | 311 |
| DC | 676 | 1.1K | 1.1K | 2.4K | 2.0K | 1.2K | 977 | 657 | 513 |
| DE | 93 | 246 | 138 | 188 | 215 | 216 | 260 | 190 | 130 |
| FL | 562 | 1.5K | 970 | 1.3K | 1.6K | 1.6K | 1.8K | 924 | 814 |
| GA | 428 | 1.2K | 704 | 931 | 1.1K | 1.1K | 1.0K | 524 | 346 |
| IA | 124 | 330 | 209 | 232 | 276 | 260 | 281 | 170 | 127 |
| ID | 256 | 745 | 400 | 478 | 576 | 519 | 526 | 321 | 227 |
| IL | 1.6K | 4.0K | 2.4K | 3.3K | 3.8K | 3.6K | 3.6K | 2.0K | 1.5K |
| IN | 362 | 973 | 596 | 710 | 806 | 804 | 816 | 455 | 326 |
Showing 1–15 of 49
Related Subsidiaries
Eastern Vision Services Plan Inc
Coming soon
Vision Services Plan Insurance Company
Coming soon
Vision Services Plan Insurance Company
Coming soon
Vision Services Plan of Illinois Nfp
Coming soon
Vsp Vision Care Inc
Coming soon
References
- 1.2024 Market Share Reports for the Top Accident and Health Insurance Groups and Companies by State and Countrywide. National Association of Insurance Commissioners (NAIC). Retrieved Aug 11, 2026.Ranks the largest accident and health insurance carriers nationwide and by state, the source for this payer's market share and direct-premium figures.
- 2.Health Insurance Exchange Public Use Files (Exchange PUFs). Centers for Medicare & Medicaid Services (CMS). Retrieved Aug 11, 2026.Plan-level enrollment, premium, and cost-sharing data submitted by issuers participating in the ACA Marketplace, the source for this payer's exchange presence figures.
Trek Health ingests and normalizes Transparency in Coverage data and payer policy updates to give provider organizations a clear view of how commercial reimbursement behaves across markets, payers, and services. Our platform transforms raw payer disclosures into structured intelligence that supports contract evaluation, payer negotiations, and service line strategy. By combining market benchmarks with ongoing policy visibility, Trek helps teams identify variability, risk, and opportunity in commercial reimbursement. The result is faster insight, stronger negotiating positions, and more informed financial decisions.