Payer Overview
Security Health Plan of WI Inc. Market Analysis: Market Share and Coverage by State
Security Health Plan of WI Inc. is a regional health insurer with a focused state footprint and a modest share of the national A&H market. Its operations are concentrated in Wisconsin, informing targeted provider contracting and reimbursement strategies.
Payer Overview
Security Health Plan of WI Inc. is a regional health insurer operating primarily within the U.S. mainland that plays a defined role in the national accident & health market as the #82 ranked US A&H payer by premium. The company writes $1.48B in US premium with a US market share of 0.1%, and it reports a footprint across 1 states with an estimated 245.4K total members. Security Health Plan of WI Inc. does not hold a #1 position in any state and operates through 0 affiliated subsidiaries.
The payer's US operations are concentrated in a single state, reflecting a focused geographic strategy rather than a multi-state footprint. That concentration means contracting and network strategies will be driven by state-level dynamics and relationships rather than national-scale network design.
National Market Presence
| State | Market Share | Premium Written | Estimated Members |
|---|---|---|---|
| WI | 5.38% | $1.48B | 245K |
| National Total | — | $1.48B | 245K |
Security Health Plan of WI Inc. shows a highly concentrated national footprint, with $1.48B in premium and 245K estimated members all located in Wisconsin. This concentration means the payer's negotiating leverage and provider network strategy will be driven by Wisconsin market dynamics rather than national scale. For provider contracting, this creates an opportunity to focus relationship-building and reimbursement models specifically around Wisconsin regulatory and utilization patterns.
Given the single-state concentration, the payer's exposure to regulatory shifts, Medicaid expansion decisions, and state-level cost trends is amplified. Providers should prioritize state-specific performance metrics and local network partnerships when engaging with this payer.
State-by-State Market Position
Security Health Plan of WI Inc.'s strongest presence is in the Midwest region, represented solely by Wisconsin where it holds a 5.38% market share. There are no top-ranked (#1) states for this payer, and its limited geographic distribution means regional expansion is limited under the current footprint. For multi-state provider groups, the payer's distribution suggests limited value in negotiating national master agreements; instead, focus efforts on localized agreements and value-based arrangements tailored to Wisconsin population health needs.
The single-state concentration simplifies payer contracting complexity but increases sensitivity to local market shifts. Providers should align quality programs and pricing strategies with Wisconsin's utilization and regulatory environment to maximize reimbursement and network inclusion.
Estimated Member Demographics
| Age Band | Wisconsin | National Total |
|---|---|---|
| Under 6 | 14695 | 14695 |
| 6–18 | 38949 | 38949 |
| 19–25 | 23834 | 23834 |
| 26–34 | 28513 | 28513 |
| 35–44 | 33968 | 33968 |
| 45–54 | 32639 | 32639 |
| 55–64 | 37518 | 37518 |
| 65–74 | 20650 | 20650 |
| 75+ | 14647 | 14647 |
The largest age bands nationally for SECURITY HLTH PLAN OF WI INC are 6–18 (38,949 members), 55–64 (37,518 members), and 35–44 (33,968 members). This indicates a strong presence among school-age children, middle-aged adults, and pre-retirement seniors. The distribution is relatively balanced, with no single age band dominating the member profile.
Wisconsin, the only state with significant membership, mirrors the national demographic profile exactly. There is no notable skew toward older or younger populations in Wisconsin compared to the national total, as all members are concentrated in this state. This uniformity simplifies provider planning and care delivery strategies for the payer's population.
Estimated Members by State
SECURITY HLTH PLAN OF WI INC's estimated member count is 245,414 in Wisconsin, which represents the entirety of its national membership. There are no significant members reported in other states or territories, as indicated by the data appendix. This concentration aligns with the payer's market share, which is highest in Wisconsin and negligible elsewhere.
For providers, this means that contracting and care delivery strategies should be focused exclusively on Wisconsin. The alignment between member count and market share rank underscores the payer's regional strength and the importance of local provider relationships. Multi-state provider groups will find limited opportunity with this payer outside Wisconsin, making it a highly localized contracting target.