Payer Overview
Medical Associates GRP Market Analysis: Market Share and Coverage by State
Medical Associates GRP is a regional health insurer with concentrated Midwestern operations and a focused membership base. The payer plays a local contracting role rather than serving as a dominant national negotiator.
Payer Overview
Medical Associates GRP is the #189 largest US A&H payer by reported premium, operating with a US premium of $130.31M and a US market share of 0.01%. The company reports a presence across 3 states, and serves an estimated total membership of 20K, operating through 2 affiliated subsidiaries. The payer does not hold a #1 position in any state.
Medical Associates GRP's national footprint is concentrated in a small set of Midwestern states, and its scale positions it as a regional player rather than a national aggregator. This configuration affects negotiating leverage with large multi-state provider systems and favors localized network strategies tied to the company's core states.
2 rows
| Subsidiary | Domicile |
|---|---|
| Medical Assoc Clinic Health Plan of Wisconsin | WI |
| Medical Assoc Health Plan Inc | IA |
National Market Presence
| State | Market Share | Premium Written | Estimated Members |
|---|---|---|---|
| IL | 0.02% | $12.7M | 1.84K |
| IA | 0.51% | $82.5M | 12.4K |
| WI | 0.13% | $35.1M | 5.80K |
| National Total | — | $130.31M | 20.0K |
Medical Associates GRP shows a heavy concentration in the Midwest, with $82.5M of premium in IA and a combined Midwest premium of $130.31M across the three states. That concentration suggests contracting leverage is strongest in Iowa where the payer has its largest premium presence and membership base. Providers operating regionally should prioritize network negotiations and credentialing efforts in IA to maximize access to the payer's members.
The payer's limited geographic footprint (3 states) reduces complexity for regionally focused provider groups but limits opportunities for national scale. Multi-state provider systems with ambitions beyond the Midwest will find limited exposure to this payer outside IA, WI, and IL, which may affect the value of pursuing systemwide contract terms with Medical Associates GRP.
State-by-State Market Position
Medical Associates GRP's strongest presence is in the Midwest, led by Iowa. The payer's top states are concentrated in a single Census region, which means its competitive dynamics are primarily shaped by regional market conditions rather than national trends. For multi-state provider groups, the distribution indicates that a focused Midwest contracting strategy will capture most of the payer's membership.
Because the payer's premium and membership are concentrated in a small number of contiguous states, care network design, referral patterns, and utilization management can be coordinated regionally to align with the payer's footprint. Providers should expect the most impactful negotiations and referrals to occur in IA, with secondary considerations in WI and IL.
Estimated Member Demographics
| Age Band | Illinois | Iowa | Wisconsin | National Total |
|---|---|---|---|---|
| Under 6 | 111 | 764 | 347 | 1222 |
| 6–18 | 287 | 2035 | 921 | 3243 |
| 19–25 | 172 | 1290 | 563 | 2025 |
| 26–34 | 235 | 1431 | 674 | 2340 |
| 35–44 | 267 | 1699 | 803 | 2770 |
| 45–54 | 257 | 1605 | 772 | 2633 |
| 55–64 | 260 | 1731 | 887 | 2878 |
| 65–74 | 142 | 1050 | 488 | 1680 |
| 75+ | 104 | 780 | 346 | 1231 |
Nationally, the largest age bands are 6–18 (3,243 members) and 55–64 (2,878 members), followed by 35–44 (2,770 members). This indicates a strong presence among both pediatric and pre-retirement populations. Iowa, the state with the highest member count, mirrors this distribution, with substantial numbers in both younger and older age bands. Wisconsin and Illinois show similar patterns, though Illinois has a smaller overall member base.
There is no significant skew toward older or younger populations in any single state, but Iowa's larger member base amplifies the impact of its age distribution. Providers should note the balanced mix of children, working-age adults, and seniors, with a slight emphasis on pediatric and pre-retirement care needs.
Estimated Members by State
MEDICAL ASSOCIATES GRP's estimated member distribution is heavily concentrated in Iowa (12,385 members), followed by Wisconsin (5,802 members) and Illinois (1,835 members). This geographic concentration aligns with the payer's market share, as Iowa is the only state where MEDICAL ASSOCIATES GRP holds a significant market position (51% share, rank 14), while Wisconsin and Illinois have much smaller shares and member counts.
The alignment between member counts and market share highlights Iowa as the primary focus for provider contracting and care delivery. Wisconsin, despite a lower market share, still represents a substantial member base, while Illinois is a distant third. Providers operating in these states should prioritize Iowa for network participation and care management strategies, given its outsized impact on the payer's overall member population. Multi-state providers will find the payer's footprint to be highly regional, with limited presence outside the Midwest, reducing the complexity of cross-state contracting for this payer's insured population.