Martins Point Generations Advantage Market Analysis: Market Share and Coverage by State
Martins Point Generations Advantage is a regional health insurer focused on a concentrated New England footprint. Its scale supports targeted provider contracting within its core states rather than broad national network strategies.
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Payer Overview
Martins Point Generations Advantage is a regional health insurer positioned within the broader American accident & health market as the #98 largest US A&H payer by premium. Its recorded US premium footprint is $736.97M, representing a 0.05% US market share across 2 states. The organization reports 129.4K estimated total members and operates with 0 affiliated subsidiaries.
Martins Point Generations Advantage's presence is concentrated in the New England region rather than a nationwide footprint. It does not hold a #1 ranking in any state. The payer's operations are limited to US states (no US territories or foreign premium reported), which concentrates its underwriting and network contracting around its small number of state markets.
Subsidiary Filings
National Market Presence
National Market Footprint
Martins Point Generations Advantage shows a tight geographic concentration, with $630M of premium written in ME and $107M in NH, totaling $737M across the two states. The estimated membership is 129.4K, heavily weighted to Maine where roughly 108.9K members reside. This concentrated footprint supports focused provider contracting efforts and local network design rather than broad, cross-country network negotiations.
For national provider groups, the payer's presence means negotiating leverage will be strongest in Maine, where the payer accounts for a double-digit market share, and more limited in New Hampshire. Providers should plan for localized rate and access discussions and not rely on this payer for broad geographic coverage.
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State-by-State Market Position
Martins Point Generations Advantage's strongest regional presence is in the Northeast, specifically New England, driven by its leading share in Maine and a secondary position in New Hampshire. Maine is the clear center of gravity with a 10.96% market share and 108.9K estimated members, while New Hampshire contributes more modestly with a 1.84% share and 20.5K members. These two states together define the payer's operational footprint.
About ACA Marketplace Data
The Affordable Care Act (ACA) established federally-facilitated health insurance marketplaces ("exchanges") where individuals and small businesses can shop for and enroll in health plans, often with income-based subsidies. Issuers that participate in these marketplaces are required to report enrollment, claims, and denial data to CMS (Centers for Medicare & Medicaid Services) each year.
The sections below cover this payer's ACA marketplace-specific footprint — enrollment, plan portfolio, and claims/denial-rate data. This is a narrower, separate population from the NAIC-based commercial data shown earlier on this page (total premium, market share, and membership across all lines of business): ACA marketplace enrollment is typically a small fraction of a payer's total commercial book, and the two datasets should not be treated as equivalent. CMS claims-transparency reporting has also been inconsistent industry-wide since 2020 — many issuers have little or no data for 2021 onward, so a single reporting year is common and does not necessarily indicate anything about the payer's current ACA presence.
Member Demographics
Estimated Member Demographics
Nationally, the largest age band is 55–64 with 21,755 estimated members, followed by 45–54 and 6–18. This indicates a strong presence in both pre-retirement and school-age populations. Maine, the dominant state, mirrors this distribution, while New Hampshire has proportionally fewer older adults and more younger members.
The demographic profile suggests that MARTINS POINT GENERATIONS ADVANTAGE covers a wide spectrum of ages, with a slight tilt toward older adults in Maine. Providers should note the significant pediatric and young adult populations, especially in New Hampshire, which may influence care delivery patterns and service line planning.
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Estimated Members by State
MARTINS POINT GENERATIONS ADVANTAGE operates in two states: Maine and New Hampshire. Maine accounts for the vast majority of estimated members, with 108,939 individuals, while New Hampshire has 20,497. This distribution aligns closely with the payer's market share and premium volume, as Maine is the primary market with a much higher share and premium written.
References
- 1.2024 Market Share Reports for the Top Accident and Health Insurance Groups and Companies by State and Countrywide. National Association of Insurance Commissioners (NAIC). Retrieved Aug 11, 2026.Ranks the largest accident and health insurance carriers nationwide and by state, the source for this payer's market share and direct-premium figures.
- 2.Health Insurance Exchange Public Use Files (Exchange PUFs). Centers for Medicare & Medicaid Services (CMS). Retrieved Aug 11, 2026.Plan-level enrollment, premium, and cost-sharing data submitted by issuers participating in the ACA Marketplace, the source for this payer's exchange presence figures.
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