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    OpenPayerPayerslouisiana-hlth-serv-grp
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    LOUISIANA HLTH SERV GRP Market Analysis: Market Share and Coverage by State

    Louisiana HLTH SERV GRP is a regionally focused health insurer with concentrated operations in the Gulf South. Its footprint supports targeted provider contracting in Louisiana with secondary presence in neighboring states.

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    Payer Overview

    Louisiana HLTH SERV GRP is the #38 largest US A&H payer by reported premium and operates across 3 states with a concentrated footprint focused in the Gulf South. The organization reports $5.02B in US premium and holds a 0.35% US market share while servicing an estimated 483.6K members, and it operates through 6 affiliated subsidiaries.

    The payer does not hold a #1 position in any state. Its primary operating base is in Louisiana, where its market presence is strongest, and its regional scale creates negotiating leverage with providers across that state and neighboring markets. Given the concentration of premium and membership in a small number of states, provider contracting strategies should prioritize Louisiana first, with selective engagement in Mississippi and Arkansas to capture cross-border network opportunities.

    Premium & Market Share

    Premium by Scope

    Louisiana HLTH SERV GRP's premium is exclusively within the US States & DC scope based on the available data. The payer reports $5.02B in US premium, representing 100.00% of its reported premium across all scopes. For providers, this concentration means contracting and network development efforts should focus on the onshore US market, primarily the states where the payer operates, as there is no reported territory or foreign premium exposure.

    2 rows

    ScopeJurisdictionsPremiumShare of Payer Total
    US States & DC3$5.02B100.00%
    Total3$5.02B100.00%

    Subsidiary Filings

    6 rows

    SubsidiaryDomicile
    HMO of Louisiana IncLA
    Louisiana Health Services & Indemnity CompanyLA
    Primewell Health Services of Arkansas IncAR
    Primewell Health Services of Mississippi IncMS
    Southern National Life Insurance Company IncLA
    Vantage Health Plan IncLA

    National Market Presence

    National Market Footprint

    Louisiana HLTH SERV GRP is highly concentrated in Louisiana, where it writes the vast majority of its premium at $4.98B. Outside Louisiana, premium falls to the low millions in Mississippi and Arkansas, with combined out-of-state premium totaling under $34M. This concentration means the payer's negotiating power, network design, and care management investments will be driven largely by conditions within Louisiana rather than national scale.

    For provider contracting, the implication is clear: network participation and reimbursement discussions should prioritize Louisiana-based systems and multi-site groups with substantial exposure in LA. Opportunities in Mississippi and Arkansas are present but limited in scale, so providers should assess whether the administrative effort to onboard aligns with the modest member and premium counts in those states.

    4 rows

    StateMarket SharePremium WrittenEstimated Members
    National Total—$5.02B483.6K
    AR0.06%$7.47M1.17K
    LA17.64%$4.98B478K
    MS0.21%$25.8M4.04K
    Market Share by State — LOUISIANA HLTH SERV GRP

    State-by-State Market Position

    Louisiana HLTH SERV GRP's strongest presence is in the Southeast region, driven almost entirely by its dominant position in Louisiana. The payer reports $4.98B in premium in LA and a 17.64% market share there, making Louisiana the clear strategic priority. Mississippi and Arkansas show minor footprints with $25.8M and $7.47M in premium respectively, so the payer's presence outside Louisiana is peripheral.

    For multi-state provider groups, the distribution suggests a focused contracting approach: prioritize deep network agreements and value-based arrangements in Louisiana where scale and membership numbers are significant, and treat Mississippi and Arkansas as opportunistic expansions. Regional strategies should account for the payer's concentrated premium and membership, aligning administrative resources to the states that drive most of the payer's business.

    About ACA Marketplace Data

    The Affordable Care Act (ACA) established federally-facilitated health insurance marketplaces ("exchanges") where individuals and small businesses can shop for and enroll in health plans, often with income-based subsidies. Issuers that participate in these marketplaces are required to report enrollment, claims, and denial data to CMS (Centers for Medicare & Medicaid Services) each year.

    The sections below cover this payer's ACA marketplace-specific footprint — enrollment, plan portfolio, and claims/denial-rate data. This is a narrower, separate population from the NAIC-based commercial data shown earlier on this page (total premium, market share, and membership across all lines of business): ACA marketplace enrollment is typically a small fraction of a payer's total commercial book, and the two datasets should not be treated as equivalent. CMS claims-transparency reporting has also been inconsistent industry-wide since 2020 — many issuers have little or no data for 2021 onward, so a single reporting year is common and does not necessarily indicate anything about the payer's current ACA presence.

    Member Demographics

    Estimated Member Demographics

    Nationally, the largest age bands are 6–18 (73,356 members), 35–44 (71,895), and 55–64 (69,924), indicating a strong presence among children, middle-aged, and pre-retirement adults. The under-6 and 75+ bands are the smallest, but still represent significant populations.

    Louisiana, the dominant state, closely mirrors the national profile, with the largest segments in 6–18, 35–44, and 55–64. Mississippi and Arkansas, with much smaller member counts, show similar age distributions but at a much lower scale. No state shows a dramatic skew toward either the youngest or oldest age bands, suggesting a balanced age mix across the payer's footprint.

    4 rows

    State<66-1819-2526-3435-4445-5455-6465-74>75
    National Total28.5K73.4K44.1K58.6K71.9K66.6K69.9K42.6K28.1K
    AR6317211614316816516610275
    LA28.2K72.6K43.6K58K71.2K65.8K69.2K42.1K27.8K
    MS212605413481578586590340235
    Estimated Members by Age Band — LOUISIANA HLTH SERV GRP

    Estimated Members by State

    The vast majority of LOUISIANA HLTH SERV GRP's estimated members are concentrated in Louisiana, with 478,421 members, accounting for nearly the entire national total of 483,630. Mississippi and Arkansas have much smaller member populations, with 4,040 and members respectively. This distribution aligns with the payer's market share and premium volume, which are overwhelmingly concentrated in Louisiana.

    Related Subsidiaries

    HMO-OF-LOUISIANA-INC-95643

    HMO of Louisiana Inc

    Coming soon

    LOUISIANA-HEALTH-SERVICES-INDEMNITY-COMPANY-81200

    Louisiana Health Services & Indemnity Company

    Coming soon

    PRIMEWELL-HEALTH-SERVICES-OF-ARKANSAS-INC-16576

    Primewell Health Services of Arkansas Inc

    Coming soon

    PRIMEWELL-HEALTH-SERVICES-OF-MISSISSIPPI-INC-16735

    Primewell Health Services of Mississippi Inc

    Coming soon

    SOUTHERN-NATIONAL-LIFE-INSURANCE-COMPANY-INC-60009

    Southern National Life Insurance Company Inc

    Coming soon

    VANTAGE-HEALTH-PLAN-INC-95584

    Vantage Health Plan Inc

    Coming soon

    References

    1. 1.2024 Market Share Reports for the Top Accident and Health Insurance Groups and Companies by State and Countrywide. National Association of Insurance Commissioners (NAIC). Retrieved Aug 11, 2026.Ranks the largest accident and health insurance carriers nationwide and by state, the source for this payer's market share and direct-premium figures.
    2. 2.Health Insurance Exchange Public Use Files (Exchange PUFs). Centers for Medicare & Medicaid Services (CMS). Retrieved Aug 11, 2026.Plan-level enrollment, premium, and cost-sharing data submitted by issuers participating in the ACA Marketplace, the source for this payer's exchange presence figures.
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    This geographic concentration means that providers in Louisiana are most likely to encounter LOUISIANA HLTH SERV GRP members and should prioritize payer contracting and care management strategies accordingly. In contrast, providers in Mississippi and Arkansas will see this payer far less frequently, and the impact on their patient mix and revenue cycle will be minimal. For multi-state provider groups, the payer's influence is almost entirely a Louisiana phenomenon, with limited relevance outside the state.

    Premium Written by State — LOUISIANA HLTH SERV GRP ($)
    Estimated Members by State — LOUISIANA HLTH SERV GRP