Payer Overview
CVS GRP Market Analysis: Market Share and Coverage by State
CVS GRP is a major national health insurer with broad state coverage and a diversified footprint that includes US territories and Canada. Its scale offers leverage in provider contracting and requires tailored regional strategies.
Payer Overview
CVS GRP is the #2 largest US A&H payer by premium, writing $121.07B in the US and operating across 50 states + DC. The organization serves an estimated 18.23M members and operates through 56 affiliated subsidiaries, giving it both national scale and a broad administrative footprint.
The company also maintains a measured US territory presence, with $39.10M written across 5 territories, and a Canada exposure of $18.07M. These non-US lines supplement a primarily domestic business and create modest cross-jurisdictional considerations for network and regulatory strategy.
56 rows
| Subsidiary | Domicile |
|---|---|
| Accendo Insurance Company | UT |
| Aetna Better Health Inc (Connecticut Corporation) | CT |
| Aetna Better Health Inc (Louisiana Corporation) | LA |
| Aetna Better Health Inc (New Jersey Corporation) | NJ |
| Aetna Better Health Inc (Ohio Corporation) | OH |
| Aetna Better Health Inc (Pennsylvania Corporation) | PA |
| Aetna Better Health Inc A of Georgia Corporation | GA |
| Aetna Better Health Premier Plan Mmai | IL |
| Aetna Better Health of Florida Inc | FL |
| Aetna Better Health of Illinois Inc | IL |
| Aetna Better Health of Kansas Inc | KS |
| Aetna Better Health of Kentucky Insurance Company | KY |
| Aetna Better Health of Michigan Inc | MI |
| Aetna Better Health of Missouri LLC | MO |
| Aetna Better Health of North Carolina Inc | NC |
Showing 1–15 of 56
National Market Presence
National Market Footprint
| State | Market Share | Premium Written | Estimated Members |
|---|---|---|---|
| AK | 3.47% | $63.1M | 17.6K |
| AL | 3.66% | $759M | 130.2K |
| AR | 5.86% | $706M | 110.4K |
| AZ | 9.86% | $2.16B | 482.3K |
| CA | 2.25% | $5.90B | 1.37M |
| CO | 4.29% | $914M | 185.5K |
| CT | 18.10% | $2.44B | 474.4K |
| DE | 15.76% | $508M | 129.3K |
| FL | 9.34% | $12.1B | 1.37M |
| GA | 10.23% | $4.64B | 771.9K |
| HI | 0.31% | $30.8M | 3.3K |
| IA | 6.90% | $1.11B | 166.7K |
| ID | 3.64% | $233M | 50.3K |
| IL | 15.45% | $9.78B | 1.41M |
| IN | 3.53% | $1.09B | 175.3K |
| KS | 20.60% | $2.89B | 462.7K |
| KY | 11.73% | $3.00B | 342.9K |
| LA | 9.01% | $2.55B | 244.4K |
| MA | 3.60% | $1.26B | 194.3K |
| MD | 7.55% | $1.73B | 355.4K |
| ME | 10.03% | $577M | 99.7K |
| MI | 4.34% | $2.20B | 314.5K |
| MN | 2.24% | $638M | 99.5K |
| MO | 10.04% | $2.77B | 445.7K |
| MS | 5.39% | $652M | 102.0K |
| MT | 2.95% | $90.6M | 23.4K |
| NC | 10.36% | $5.10B | 767.9K |
| ND | 1.29% | $42.3M | 8.4K |
| NE | 5.08% | $461M | 81.4K |
| NH | 4.86% | $281M | 54.0K |
| NJ | 14.63% | $7.20B | 996.5K |
| NM | 1.37% | $159M | 15.6K |
| NV | 6.99% | $898M | 145.9K |
| NY | 8.81% | $7.25B | 1.22M |
| OH | 11.40% | $6.88B | 936.1K |
| OK | 10.32% | $1.55B | 266.0K |
| OR | 1.58% | $402M | 46.3K |
| PA | 10.16% | $8.35B | 958.0K |
| RI | 1.96% | $125M | 15.3K |
| SC | 6.73% | $1.54B | 244.9K |
| SD | 3.48% | $103M | 25.1K |
| TN | 2.30% | $744M | 112.6K |
| TX | 5.94% | $8.43B | 1.15M |
| UT | 7.24% | $832M | 203.9K |
| VA | 12.19% | $4.64B | 787.7K |
| VT | 2.92% | $60.1M | 14.3K |
| WA | 3.97% | $1.33B | 225.4K |
| WI | 1.91% | $526M | 87.0K |
| WV | 22.11% | $1.91B | 255.7K |
| National Total | — | $121.07B | 18.23M |
CVS GRP has a concentrated footprint in several Mid-Atlantic, Southern, and Midwestern states, with particularly large premiums in Florida, California, Illinois, New Jersey, Pennsylvania, Ohio, and Texas. These high-premium states drive national revenue and give the payer negotiating leverage with large hospital systems and regional provider networks. Providers contracting at national scale should prioritize relationship and rate strategies in states where CVS GRP writes billions in premium, since those markets represent the most material share of membership and spending.
Geographic concentration also means that local provider market dynamics—such as hospital system market power and state-level regulatory pressures—will materially influence contracting outcomes. Multi-state provider groups should map their network priorities to the states listed above where CVS GRP carries the most members and premium to maximize negotiation efficiency.
State-by-State Market Position
CVS GRP's strongest regional presence appears in the Southeast and Midwest, with particularly dominant market shares and premium in states like West Virginia (22.11% share, $1.91B premium), Kansas (20.60%, $2.89B), Connecticut (18.10%, $2.44B), Illinois (15.45%, $9.78B), and New Jersey (14.63%, $7.20B). The Northeast and parts of the Midwest show multiple states with double-digit market share, creating dense pockets of influence for regional provider networks.
In the West and Mountain states the payer's share is generally more modest, often mid-single digits, though there are exceptions such as Arizona (9.86%, $2.16B). For multi-state provider groups, this distribution suggests a hybrid contracting approach: aggressive, value-based negotiations in high-share states and selective participation or narrower networks in lower-share Western markets. Overall, state-by-state concentration underscores the need for tailored local strategies rather than a one-size-fits-all national contract.
| <6 | 6-18 | 19-25 | 26-34 | 35-44 | 45-54 | 55-64 | 65-74 | >75 | |
|---|---|---|---|---|---|---|---|---|---|
| AK | 1.03K | 3.05K | 1.50K | 1.98K | 2.52K | 2.19K | 2.41K | 1.55K | 1.00K |
| AL | 7.09K | 18.9K | 13.4K | 16.0K | 17.9K | 18.3K | 18.9K | 11.7K | 8.04K |
| AR | 5.94K | 16.3K | 10.9K | 13.5K | 15.8K | 15.5K | 15.7K | 9.63K | 7.04K |
| AZ | 28.7K | 76.0K | 46.3K | 61.2K | 66.8K | 63.9K | 66.1K | 40.1K | 33.2K |
| CA | 86.5K | 213K | 125K | 193K | 214K | 195K | 187K | 93.7K | 67.4K |
| CO | 11.2K | 28.4K | 17.4K | 27.4K | 29.4K | 25.7K | 24.7K | 12.6K | 8.80K |
| CT | 26.7K | 71.1K | 45.1K | 54.5K | 64.3K | 67.7K | 77.5K | 38.3K | 29.2K |
| DE | 7.20K | 19.0K | 10.6K | 14.5K | 16.6K | 16.7K | 20.0K | 14.7K | 10.1K |
| FL | 69.3K | 186K | 120K | 164K | 195K | 202K | 219K | 114K | 100K |
| GA | 45.0K | 122K | 74.2K | 98.1K | 114K | 117K | 110K | 55.1K | 36.4K |
| HI | 199 | 466 | 246 | 375 | 472 | 443 | 461 | 356 | 280 |
| IA | 10.3K | 27.4K | 17.4K | 19.3K | 22.9K | 21.6K | 23.3K | 14.1K | 10.5K |
| ID | 3.18K | 9.26K | 4.98K | 5.95K | 7.16K | 6.45K | 6.53K | 3.99K | 2.82K |
| IL | 85.1K | 221K | 132K | 181K | 206K | 197K | 200K | 109K | 80.0K |
| IN | 10.8K | 29.2K | 17.9K | 21.3K | 24.1K | 24.1K | 24.5K | 13.6K | 9.77K |
| KS | 30.7K | 80.5K | 48.2K | 54.8K | 64.3K | 58.1K | 62.9K | 36.7K | 26.4K |
| KY | 20.3K | 52.5K | 32.7K | 41.5K | 46.3K | 47.9K | 48.4K | 31.4K | 21.7K |
| LA | 14.4K | 37.1K | 22.3K | 29.6K | 36.3K | 33.6K | 35.3K | 21.5K | 14.2K |
| MA | 10.8K | 28.0K | 20.2K | 25.4K | 26.7K | 26.3K | 28.4K | 16.7K | 11.8K |
| MD | 21.5K | 54.1K | 29.3K | 41.8K | 50.7K | 49.9K | 52.7K | 32.9K | 22.4K |
| ME | 5.24K | 13.7K | 8.43K | 11.1K | 13.2K | 13.6K | 16.7K | 10.2K | 7.50K |
| MI | 18.1K | 47.8K | 29.9K | 36.4K | 40.3K | 41.8K | 46.3K | 31.1K | 22.7K |
| MN | 6.47K | 16.5K | 8.89K | 11.8K | 14.2K | 12.7K | 13.9K | 8.68K | 6.31K |
| MO | 27.7K | 71.5K | 43.6K | 56.2K | 63.9K | 59.8K | 64.2K | 33.6K | 25.1K |
| MS | 5.35K | 15.3K | 10.4K | 12.2K | 14.6K | 14.8K | 14.9K | 8.59K | 5.94K |
| MT | 1.28K | 3.43K | 2.21K | 2.73K | 3.26K | 2.99K | 3.45K | 2.39K | 1.68K |
| NC | 43.5K | 112K | 72.5K | 96.0K | 108K | 113K | 113K | 64.2K | 45.5K |
| ND | 619 | 1.47K | 952 | 1.07K | 1.17K | 921 | 1.02K | 653 | 489 |
| NE | 5.77K | 14.5K | 8.27K | 9.72K | 11.7K | 10.2K | 10.8K | 6.04K | 4.44K |
| NH | 2.74K | 7.46K | 5.04K | 6.32K | 7.15K | 7.46K | 9.13K | 5.30K | 3.44K |
| NJ | 61.7K | 155K | 84.4K | 119K | 142K | 145K | 153K | 79.6K | 57.1K |
| NM | 748 | 2.15K | 1.32K | 1.82K | 2.22K | 2.07K | 2.35K | 1.69K | 1.23K |
| NV | 8.91K | 23.2K | 12.3K | 19.3K | 22.2K | 21.2K | 20.7K | 10.7K | 7.46K |
| NY | 71.7K | 176K | 115K | 162K | 170K | 166K | 180K | 105K | 74.7K |
| OH | 57.3K | 149K | 87.6K | 113K | 128K | 128K | 137K | 79.2K | 57.1K |
| OK | 15.2K | 42.0K | 26.1K | 32.6K | 38.8K | 35.0K | 36.1K | 23.1K | 17.1K |
| OR | 2.50K | 6.73K | 4.10K | 5.97K | 7.19K | 6.49K | 6.14K | 4.18K | 3.05K |
| PA | 52.3K | 139K | 89.1K | 116K | 131K | 129K | 145K | 89.2K | 66.8K |
| RI | 841 | 2.18K | 1.64K | 1.92K | 2.15K | 2.02K | 2.36K | 1.30K | 900 |
| SC | 13.1K | 34.4K | 22.3K | 29.4K | 33.8K | 34.5K | 37.4K | 23.8K | 16.3K |
| SD | 1.78K | 4.42K | 2.34K | 2.95K | 3.46K | 3.08K | 3.62K | 2.13K | 1.34K |
| TN | 6.67K | 17.0K | 10.8K | 14.6K | 15.7K | 16.1K | 16.3K | 9.06K | 6.36K |
| TX | 74.8K | 195K | 111K | 156K | 181K | 166K | 149K | 72.9K | 47.9K |
| UT | 17.2K | 44.3K | 24.8K | 27.3K | 29.6K | 23.8K | 19.8K | 10.0K | 6.89K |
| VA | 50.0K | 126K | 71.5K | 94.5K | 112K | 110K | 111K | 65.8K | 46.7K |
| VT | 627 | 1.85K | 1.49K | 1.55K | 1.88K | 1.91K | 2.29K | 1.62K | 1.05K |
| WA | 13.6K | 33.4K | 19.2K | 32.0K | 35.3K | 30.7K | 30.1K | 18.4K | 12.6K |
| WI | 5.21K | 13.8K | 8.45K | 10.1K | 12.0K | 11.6K | 13.3K | 7.32K | 5.19K |
| WV | 12.8K | 36.1K | 23.8K | 26.9K | 31.7K | 36.1K | 37.4K | 29.9K | 21.0K |
| WY | 1.03K | 3.05K | 1.50K | 1.98K | 2.52K | 2.19K | 2.41K | 1.55K | 1.00K |
| National Total | 1.08M | 2.81M | 1.70M | 2.29M | 2.61M | 2.55M | 2.63M | 1.48M | 1.08M |
Nationally, the largest age bands for CVS GRP are 6-18 (2.81M), 55-64 (2.63M), and 35-44 (2.61M), indicating a strong presence among both families with children and older working-age adults. The <6 age band is also substantial (1.08M), reinforcing the importance of pediatric coverage in their portfolio.
Some states, such as Florida (100K in >75), New York (74.7K in >75), and New Jersey (57.1K in >75), have notably high counts in the >75 age band, suggesting a relatively older insured population. Conversely, states like Texas and California have large numbers in the younger age bands, reflecting a more balanced or younger demographic profile.
Estimated Members by State
CVS GRP's estimated member distribution is heavily concentrated in a handful of populous states. California (1.37M), Florida (1.37M), Illinois (1.41M), New York (1.22M), Texas (1.15M), and Ohio (936K) each have over 900K members, making them the largest markets for CVS GRP. New Jersey (997K) and Pennsylvania (958K) also have substantial member counts. In contrast, states like Hawaii (3.30K), North Dakota (8.37K), Vermont (14.3K), and Wyoming (17.2K) have much smaller member populations, reflecting the payer's limited presence in less populous regions.
This geographic concentration aligns closely with overall market share, as CVS GRP's largest member counts are found in states with the highest populations. For providers, this means that CVS GRP-insured patients will be most prevalent in major metropolitan areas and health systems within these states. The payer's footprint in smaller states is minimal, which may limit provider engagement and network development in those regions. Providers in high-member states should expect significant volumes and a diverse patient mix, while those in smaller states may see fewer CVS GRP-insured patients.
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