Payer Overview
Avera Hlth Plans Inc Market Analysis: Market Share and Coverage by State
Avera Hlth Plans Inc is a regional health insurer with a focused state footprint and modest national premium. Its concentrated membership base drives localized provider contracting dynamics.
Payer Overview
Avera Hlth Plans Inc occupies a modest position in the national accident & health marketplace as the #135 ranked US A&H payer by premium. Their reported US premium is $287M, representing a US market share of 0.02%, and they operate in 3 states. The company reports an estimated total membership of 69.6K, and it does not operate through any affiliated subsidiaries (operates through 0 affiliated subsidiaries).
Avera Hlth Plans Inc's strongest presence is concentrated regionally rather than nationally, so their premium and membership are focused in a few contiguous states rather than spread across many markets. This concentrated footprint shapes how the payer negotiates with providers and where it can exert leverage on network reimbursement and narrow-network design.
National Market Presence
National Market Footprint
| State | Market Share | Premium Written | Estimated Members |
|---|---|---|---|
| IA | 0.04% | $6.66M | 1.00K |
| NE | <0.01% | $177K | 31 |
| SD | 9.51% | $280M | 68.6K |
| National Total | — | $287M | 69.6K |
Avera Hlth Plans Inc's premium and membership are highly concentrated in the upper Midwest, with $280M of premium and 68.6K estimated members in South Dakota alone. The insurer's presence in Iowa and Nebraska is minimal by comparison, totaling about $6.66M and $177K respectively in premium. For national-level provider contracting, this concentration suggests negotiations and network design should prioritize South Dakota markets where the payer carries material volume; efforts in Iowa and Nebraska are less likely to move network-wide economics given their relatively small membership and premium contributions.
Because the company's footprint is concentrated, multi-state provider groups should evaluate South Dakota-specific reimbursement arrangements and credentialing efficiencies first. Opportunities to standardize contracts across all three states will be limited by the dominant position in SD and the much smaller operational scale in IA and NE.
State-by-State Market Position
Avera Hlth Plans Inc shows its strongest presence in the Midwest, specifically in South Dakota where it holds a top-tier local share. The Northeast, Southeast, West, and Southwest regions do not feature meaningfully in the payer's reported footprint. With 9.51% market share and $280M in premium concentrated in South Dakota, the payer’s influence is localized rather than geographically diversified.
This distribution means multi-state provider systems with a significant South Dakota patient base should treat Avera Hlth Plans Inc as a strategic contracting partner, while systems whose exposure is primarily outside the Midwest will find limited leverage with this payer. For provider groups evaluating network participation, operational focus should be on South Dakota-centric credentialing, reporting, and reimbursement terms, with more limited effort devoted to Iowa and Nebraska where the payer's scale is modest.
Estimated Member Demographics
| Age Band | South Dakota | Iowa | Nebraska | National Total |
|---|---|---|---|---|
| Under 6 | 4,847 | 62 | 2 | 4,911 |
| 6–18 | 12,061 | 164 | 6 | 12,231 |
| 19–25 | 6,394 | 104 | 3 | 6,501 |
| 26–34 | 8,057 | 116 | 4 | 8,177 |
| 35–44 | 9,449 | 137 | 4 | 9,591 |
| 45–54 | 8,417 | 130 | 4 | 8,550 |
| 55–64 | 9,870 | 140 | 4 | 10,014 |
| 65–74 | 5,816 | 85 | 2 | 5,903 |
| 75+ | 3,670 | 63 | 2 | 3,734 |
Nationally, the largest age bands among AVERA HLTH PLANS INC members are 6–18 (12,231), 35–44 (9,591), and 55–64 (10,014). The under-6 and 26–34 bands are also substantial, reflecting a strong presence among families and working-age adults. The senior population (65+) is notably smaller, with 5,903 in the 65–74 band and 3,734 in the 75+ band.
State-level analysis shows that South Dakota's member profile closely mirrors the national distribution, as it accounts for the overwhelming majority of members. Iowa and Nebraska have much smaller member counts, but their age distributions are broadly similar, with a slight tilt toward younger age bands in Iowa. No state shows a pronounced skew toward older adults, reinforcing the payer's focus on families and working-age populations.
Estimated Members by State
The vast majority of AVERA HLTH PLANS INC's estimated 69,612 members are located in South Dakota, which accounts for 68,581 members—over 98% of the total. Iowa has an estimated 1,000 members, while Nebraska has a negligible presence with just 31 members. This distribution aligns closely with the payer's market share and premium volume, both of which are overwhelmingly concentrated in South Dakota.
This geographic concentration means that providers in South Dakota are most likely to encounter AVERA HLTH PLANS INC members and should prioritize payer contracting and care management strategies accordingly. In Iowa and Nebraska, the payer's footprint is minimal, and providers may see only a handful of members, making AVERA HLTH PLANS INC a lower priority for contracting and operational focus in those states. For multi-state provider groups, the payer's relevance is almost entirely limited to South Dakota, with little impact elsewhere.